Ipsos
Insights Hub

Insights Hub

Bridging the Gap: Why organizations must connect Employee and Customer Experience

Experience Perspective: An Ipsos Podcast

Misfits Stories: The Power of Storytelling in Creative Effectiveness

All content

Public Opinion Publication

Tech for Good — a CanadaNext Perspective

This report explores the attitudes of Canadians toward technology and its impact on Canadians, including the adoption of new technologies, the integration of artificial intelligence, and the prolific growth and use of data.

06.07.18
Gaming Publication

To Launch or Not to Launch New Draw Games

Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?

06.01.18
Social Listening Publication

Social Listening: Why Does Social Matter?

At its most fundamental, Social Listening identifies what consumers are saying about you and your competitors via social media.

06.01.18
Product Development Publication

Ipsos Scratch OptiMix

Optimizing the Scratch Product Offer at Retail

06.01.18
Consumer Behavior Publication

Autonomous World Webinar: How It Will Impact Your Industry

View this on demand webinar to hear exclusive research examining the far reaching impact self-driving cars will have on consumer behaviour.

05.29.18
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
Subscribe

Quick access by topics

Neurosciences Publication

Why jingles and Cher always make a comeback

Say you’re walking around a city where you lived or worked in the past. All of a sudden, the melody and lyrics from a favorite old song pops into your head. While you hadn’t heard it in a decade, somehow walking the streets brings it back into your brain seemingly magically and very unexpectedly.

05.25.18
Demographic change Publication

CanadaNext

Ipsos CanadaNext looks at the wave of change about to happen across Canada. Driven by demographic shifts and technology advancement our economy, our communities, our governments, our businesses, and our lives are about to change drastically.

05.24.18
Consumer Behavior Publication

How Super Mario can help you understand behavioral science

For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.

05.22.18
Food & Beverage Publication

‘Natural’: What does it mean to consumers?

Discover what Canadians think the term ‘natural’ means to them as it relates to food and beverage packaging.

05.18.18
Public Opinion Publication

Public Perspectives: The Royal Wedding

Canadian and International Perceptions of the Royal Wedding and the Monarchy

05.15.18
Food & Beverage Publication

Canadian Meal Kit Craze

Spawned by the ‘stir effect’ (the need to feed one’s family a home-cooked meal) together with the growing requirement for convenient, fresh/less processed and portioned options, Meal Kits usage has increased.

05.08.18