All content

• Advertising Publication

  Getting to the Heart of the Matter: Leveraging Neuroscience in Market Research

  Valentines' Day may be behind us, but as spring approaches, we can still turn our minds to affairs of the heart.

  03.03.15
• Media Publication

  A Live TV Nation

  by Mary Beth Barbour

  25.02.15
• Advertising Publication

  Keeping the Spark Alive with Consumers

  by Michael Rodenburgh

  25.02.15
• EFM Publication

  Enterprise Feedback Management (EFM)

  Customers across all categories now look for a personalized experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.

  10.02.15
• Media Measurement Publication

  MediaCell

  MediaCell is a versatile solution with a number of potential applications.

  10.02.15

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• User Experience Publication

  Usability Tests

  The general objective is to check a website or a mobile app by analyzing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analyzed.

  09.02.15
• Innovation Publication

  Workshops

  Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.

  09.02.15
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  Insight Cloud Publication

  Insight Cloud

  Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.

  09.02.15
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  Mobile Publication

  AppLife

  Applife is Ipsos proprietary app using mobile for qualitative research.

  09.02.15
• Ethnography Publication

  Ethnography

  Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

  09.02.15
• Communities Publication

  Communities

  Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.

  09.02.15