Insights Hub

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  Society Publication

  Synthetic Data: A Guide to Responsible Adoption

  Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.

  08.14.24
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  Healthcare Publication

  Bringing Healthcare Segmentations to Life With GenAI-Powered Persona

  Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviours, and preferences of real-world doctors, patients, and pharmacists.

  08.12.24
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  Inflation Publication

  Ipsos Update – August 2024

  Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  08.01.24
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  Brands Publication

  What all Brands can learn from the 2024 Paris Games

  Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.

  07.26.24
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  Customer Experience Publication

  AI and the Future of CX

  By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.

  07.15.24

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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  Advertising Publication

  Advertising for Better Representation: Creativity for all

  Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.

  07.02.24
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  Flair Publication

  Ipsos Update – July 2024

  AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  07.01.24
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  Healthcare Publication

  Brand Success in the GLP-1 Era

  Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.

  06.26.24
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  Healthcare Publication

  A Dose of Digital: Can Pharma Make DTx a Healthy Business?

  Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.

  06.24.24
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  Consumers Publication

  Unlocking the Future of Lotteries & the Evolving Gambling Landscape

  Hear invaluable insights into identifying untapped audiences and captivating the next generation of lottery players, paving the way for sustainable growth within the category.

  06.12.24
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  Society Publication

  Explore your consumer’s universe with artificial intelligence

  InnoExplorer AI: Discover Ipsos’ game changing GenAI solution for product and service development.

  06.07.24