Insights Hub

All content

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  Society Publication

  Ipsos Update – March 2024

  Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

  01.03.24
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  Gender Publication

  A question of gender

  Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.

  27.02.24
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  Consumers Publication

  ESG: A hidden driver for brand success in healthcare

  Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.

  26.02.24
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  Society Publication

  Portfolio Strategy Against Economic Uncertainty

  Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.

  21.02.24
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  Advertising Publication

  Unlocking the creative potential of out-of-home advertising

  OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.

  20.02.24

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Brands Publication

  Putting the 'social' back into social media

  Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.

  12.02.24
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  Society Publication

  Ipsos releases the 2024 edition of the Reputation Council report

  The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.

  08.02.24
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  Brands Publication

  The Most Influential Brands in Canada, 2023

  As you’ll read, just about every influential brand shored up its position by building mutually beneficial partnerships with other high performers, extending their reach and consolidating their influence.

  08.02.24
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  Consumers Publication

  What are your plans for Valentine’s day?

  With high inflation one might assume that more Canadians would cite lack of money as their main reason for not celebrating the day.

  05.02.24
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  Ipsos Update Publication

  Ipsos Update – February 2024

  Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  01.02.24
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  Customer Insights Publication

  Applying Lessons from CX Text Analytics to Generative AI

  Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.

  23.01.24