CRIC: Depth in the Age of Instant

Ipsos is delighted to be a sponsor of Canada’s only conference dedicated to market and social research insights, the CRIC Conference & Awards Gala is recognized as a premier event that drives research, innovation, and collaboration across a wide range of fields.

Bringing together industry leaders and professionals alongside participants from government and academia, the conference offers an energetic forum to launch new ideas, explore emerging trends, and build valuable partnerships.

On the agenda, expect to hear strategic insights from Ipsos experts, including:

	Intro to Market Research Semiotics: Going Deep Into Qual June 15 | 8:30am Charles Leech will run a half-day workshop teaching the fundamentals of semiotic analysis, a specialized qual methodology designed to give you deep bathymetric layers of insights.
	Stop selling, start storying. The Power of Storytelling in Creative Effectiveness June 15 | 9:50am Ted Doering will highlight insights from Misfits Stories.
	Building Global Brands from Canada June 15 | 1:05 pm Carla Flamer will moderate this discussion tackling the tensions between global consistency and local relevance, the evolving role of insights teams in international growth strategies, and what Canadian brands can teach the world about building with purpose.
	The Endurance Economy: The Design Brief for the Next Decade June 15 | 4:10pm Diane Ridgway-Cross will feature insights from our Endurance Economy hub.

For more event details, please visit the CRIC website.