[WEBINAR] Beyond the Screen: Authenticity Among Social Media Influencers

You've heard it before: authenticity matters. But here's what you haven't seen—the data that proves what authenticity actually is, how to measure it, and why 72% of consumers won't even hit "follow" without it.

Join us on August 11 to hear more about how Ipsos combines social intelligence from millions of online conversations with rigorous brand health tracking to crack the code on influencer authenticity. During our session, we will share challenges and conventional wisdom:

• The generational gap is wider than you think. Millennials and Gen X demand authenticity far more than Gen Z—who are quietly rewriting the rules entirely.
• There are six measurable dimensions of authenticity—and only certain combinations actually drive brand relationship. We've identified the hidden pathways most marketers miss.
• One dimension does double duty—delivering both the highest conversation volume and the highest engagement rate. (It's not what you'd expect.)
• Micro vs. Macro isn't a debate—it's a deployment decision. We've mapped exactly where each delivers, and where they fall short.
• Platforms have different jobs. X drives conversation. TikTok builds identity. YouTube signals credibility. One framework, four playbooks.

This isn't theory. It's validated methodology you can act on—including a single metric that links directly to share of wallet. This webinar is for you if you’re ready to see what's driving authenticity in influencer marketing!

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