Lottery & Gambling Industry Research

From traditional lottery products to iLottery, sports betting, casinos, and emerging forms of betting, organizations today face increasing pressure to drive growth, strengthen player engagement, demonstrate social responsibility, and adapt to changing consumer expectations.

Ipsos combines deep lottery and gambling sector expertise with the power of our global research, analytics, and consulting capabilities to help our clients identify opportunities, reduce uncertainty, and make confident decisions.

With over 30 years of experience across the lottery and gambling ecosystem, we've helped operators, regulators, suppliers, and industry stakeholders navigate some of the sector's most important strategic challenges.

News + Polls

	From Betting to Participation Referencing fresh World Cup research, discover how fan culture is reshaping sports betting’s next growth phase. Read Now
	From Compliance to Commercial Excellence Read our latest paper to discover the hidden revenue opportunity in every Lottery retail transaction. Read Now
	Gaming News Canada Show Podcast Tune into this industry podcast segment to hear insights from an Ipsos poll commissioned by the CGA on channelization in Alberta and British Columbia. To access the report, click here. Listen to Podcast
	Is Your Business Truly Compliant? Insights to Enhance Customer Trust and Safeguard Your Business Revisit our on demand webinar to hear how leading companies are transforming mystery shopping from a simple customer experience tool into a powerful compliance shield. Access Recording
	The Future of Fun: Elevating CX in a Dynamic Betting World Revisit our on demand webinar to hear valuable insights and practical strategies to elevate your CX and build lasting emotional connections with your players. Access Recording
	Unlocking the Future of Lotteries & the Evolving Gambling Landscape Hear invaluable insights into identifying untapped audiences and captivating the next generation of lottery players, paving the way for sustainable growth within the category. Access Recording
	Don’t Gamble on Advertising Effectiveness Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector. Access Recording
	Lessons from sports betting ads Check out Lesson #1: Branding Better for More Wins More Often Access our Research
	Sports betting is everywhere Sports bettors are some of the biggest fans of the sporting world. But the public isn’t fully sold on legalizing sports betting. Here’s what exclusive Ipsos data finds. Access our Research
	How much is too much? Nearly half of Canadians think gambling ads have gotten out of hand Ipsos polling finds that Canadians are experiencing fatigue from gambling advertising. Access our Research
	Thirty Percent of Canadians Report Being Registered on an Online Gambling Website Market Heating Up Thanks to Changing Regulations in Ontario Access our Research

Our areas of expertise

Visit our portal to discover our wide range of highly specialized business solutions that provide true understanding of the gambling market, the players within it, and the critical keys to success for your brands.