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‘Natural’: What does it mean to consumers?
Discover what Canadians think the term ‘natural’ means to them as it relates to food and beverage packaging.
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Canadian Meal Kit Craze
Spawned by the ‘stir effect’ (the need to feed one’s family a home-cooked meal) together with the growing requirement for convenient, fresh/less processed and portioned options, Meal Kits usage has increased.
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Canada’s Most Influential Brands Share Insights
Hear directly from the CMOs of Canada’s most influential brands.
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The Most Influential Brands in Canada, 2017
Leading brands influence how we dress, communicate, travel, shop, spend our free time, celebrate and socialize. Is your brand one of them?
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Food(Service) For Thought
Foodservice is big business in Canada. Eating off-premise is a growing trend. Technology is linked to food making decisions. Watch this webinar featuring trends you need to know to say competitive in this industry.
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The Renovation of Canadian Eating Routines
Discover five trends that are transforming Canadian eating routines.
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Get your share of the evening snack trend
Everyone enjoys an evening snack, especially Canadians 50 and older who are driving the trend.
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What’s keeping Canadians from adopting mobile payments?
Almost half of Canadians made a purchase by tapping a contactless credit or debit card in a store, coffee shop or other location in the first half of 2017, according to the Ipsos Personal Cardholder Study. Yet despite relatively high awareness of mobile pay on the big three platforms —Apple, Android and Samsung— users number in the just the low single digits.
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Who will win the Game of Snacks
Is your food or beverage snack product on the fastest growing or fastest declining list?
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FIVE Food Fact: Ethnic Canadian Consumption Habits
Did you know that ethnic Canadians tend to eat dinner much later in the evening? In fact, South Asians consume dinner between 9-11pm! Ipsos FIVE captures ethnicity as part of our tracking study.