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Most Influential Brands in Canada 2025
Be first to know and join the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.
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The Context Advantage: Winning the moments that matter
Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.
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2025 Holiday Countdown Calendar
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
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Seeing the Unseen
How vision AI and AI agents are transforming product testing. Read part three of our Humanizing AI series.
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GLP-1 Usage is Shaping Canadian Eating Habits
Ipsos' Consumption Tracker, FIVE, captures the complete picture of how GLP-1 users are reshaping the food and beverage landscape, influencing what, when, and how Canada eats and drinks.
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Food for Thought: Recent shifts identify new opportunities
Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
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Ipsos is again ranked the No. 1 Most Innovative Insights & Analytics Company in 2025 GRIT Top 50 Suppliers list
This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.