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Passive Simplicity: The Future for TV & Radio Audience Measurement
In this global point of view, we explore the future of audience measurement. What will the future look like in 2025?
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2017 Best Banking Awards
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Majority of Global Citizens (63%) Agree That Ride Sharing Services Should Be Regulated Like Taxis
More Than Four in Ten (43%) Would Choose a Ride Sharing Service Over Traditional Taxi Cabs
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Make your Brand Rock
Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
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Ipsos Connect launches Connect:Digital, in Partnership With Moat
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend
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The Age of the Algorithm
If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?
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Is Social Intelligence Creating a Paradigm Shift?
Ipsos’ Stefan Maas highlights why using online patient generated conversations can help develop your communication strategy
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Ipsos Honoured at 2017 MRIA Research Awards Gala
Canadian Research Industry Honours Ipsos with Three Awards in Research Excellence
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TTRA Annual Conference
Ipsos is delighted to be a sponsor of this year’s travel and tourism research conference.
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Canadian Gaming Summit
Join Ipsos’ Paige Schoenfeld who will be co-presenting with the BCLC sharing research highlights from a study examining the market potential of Millennials. In fact, you’ll hear why the results drove the BCLC to re-think player acquisition and create new strategies around advertising, player segmentation and product strategy.