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Remote Testing Geared for Physical Stimuli
Listen in as we demonstrate remote testing methodologies geared specifically for physical stimuli in the medical space.
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Germany Retains Top “Nation Brand” Ranking, the UK and Canada Round Out the Top Three
U.K. moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year.
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[RECORDING] thinkTV Ad Nation 2020
Join Ipsos’ Steve Levy to find out just how different the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage.
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Change is Constant: Understanding Users is Key to Staying Relevant
Revisit our recorded webinar to hear the results of our user experience study of online dating apps - a case study for website user design.
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Digital Marketing Pulse 2020
Tune in for the latest familiarity and usage data, shifts in marketing spend, sources of education, and views of evolving trends.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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[WEBINAR] Navigating Brand Growth in the Moment
Don’t get caught off guard – ensure you are managing your brand health in real time, pivoting and responding to how people are experiencing your brand in the moment.
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before