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Execution Measurement
Measuring the execution of brand strategy.
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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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Nine in Ten (92%) Canadians Want their Government to Ensure Domestic Military Pilot Training to Fortify National Sovereignty
Canadians are looking inwards at how best to secure sovereignty and domestic economic growth: this extends to Canadian defence and security acquisitions
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Election a Photo Finish with Conservatives (32%) and Liberals (31%) Neck and Neck
Tighter Race in Ontario and More ‘Efficient’ Vote for Conservatives Compared to 2019 Means Election Too Close to Call
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Conservatives Could Benefit from Ballot-Box Bonus on E-Day, But COVID Concerns, Apathy Make Election Outcome Uncertain
More Canadians Believe Liberals (36%) Will Win Over Conservatives (25%); Three in Ten (29%) Say the Election Outcome is Uncertain
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Justin Trudeau is Slightly Favoured in the 905, but Will it Be Enough for The Liberals?
The Vote-rich 905 Region Remains a Battleground for Liberals and Conservatives
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Poll Finds Trudeau (32%, -2) Narrowly Remains Best Choice for Prime Minister, over O’Toole (29%, unchanged) and Singh (25%, -4)
Despite Overall Lead on Leadership Trudeau Also Leads on Nearly All Negative Leadership Traits
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LGBTQ2S+ Canadians Less Impressed with Trudeau Six Years In
NDP Most Favoured Party Among LGBTQ2S+ Individuals, But May Not Be Safest Bet
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Canada’s Youngest Voters Setting Aside Ideals for Strategy in #Elxn44
Gen Z: The Pragmatic Voter? How are Gen Z Canadians Seeing the Election Campaign?
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While BIPOC Canadians Approve of the PM and His Party, Will They Show Up to Vote?
How are BIPOC Individuals Seeing the Election Campaign?