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Digital Marketing Pulse 2020
Tune in for the latest familiarity and usage data, shifts in marketing spend, sources of education, and views of evolving trends.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before
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Does Your Creative Need a Little Spark?
Evaluate and optimize your creative in as little as 24 hours. Watch our demo now.
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The power of social intelligence and survey data to drive brand growth
We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Discover Insights From Mobile-First Digital Audience Measurement
View our on demand webinar to hear more about our single source, person-centric, mobile-first measurement solution to meet the needs of Canadian advertisers both now and in the future
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[WEBINAR] Digital Marketing Pulse 2020
With more Canadians connected to their screens now than ever before, what can you expect to see in this year’s Digital Marketing Pulse Report?
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CMA: Digital Marketing Pulse Results
The Digital Marketing Pulse Report will be presented by Steve Levy, COO at Ipsos followed by a presentation from Captivate, with a perspective on digital out-of-home.
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The Emergence of Podcasts Among Kids & Families
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.