Sustainability and Advertising: Friends or Foe?

We see ESG as a challenge and opportunity for our clients and for Canada. To realize ESG’s promise of better lives for all, will require complimentary activities for all stakeholders. 

The ESG stakes are high for Canada. It is a country that leans heavily on its resource and agricultural sectors for growth, a geographically dispersed country with a significant rural and remote communities, and a country that will see rising immigration levels result in a population that will be 50% immigrants and their children by 2040. 

We use evidence to help our clients develop their actions, tell their stories, and realize the opportunities of the ESG movement. Join us as we embark on a series of webinars to explore how to:

• Support fairer societies where everyone can thrive
• Create prosperous businesses & societies
• Shape a future that is planet-positive

For our second session in this series, we take a deep dive exploring how brands can maximize the impact of sustainability communications.

There is a cognitive dissonance when associating advertising and sustainability. On one hand, advertising aims to sell more products to more people. On the other hand, sustainability aims at meeting the needs of the present for the future. How can the both work together to help brands generate impact? Are they friends or foes? 

Ipsos tested over 200 ads with sustainability themes around the world to help answer these questions. Listen in as we share lessons learned from the study and tips to help brands maximize the impact of sustainability communications.

Be sure to also join us for our next session on August 17.