Brands

We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.

Social intelligence requires more than just software. Here’s what you can expect.

We’ll dig into the top challenges facing consumer insights and marketing teams, how AI can help, and what the future holds.

Hear directly from the CMOs of Canada’s most influential brands of 2021.

As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.

While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.

Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.

Read more about three focus areas to consider when measuring and managing channel performance.

Next up in our sustainability series: the actions technology brands can take to bridge the “say-do” gap.