Brands

Ipsos, in conjunction with BC Business, has released its annual list of the Most Loved Brands in BC based on a survey of 1,420 BC respondents undertaken in January 2023.

A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2022.

Has your business developed a strategy to address the unique product, service, and communication needs of Canada’s immigrant population? Join us as we explore the Canadian newcomer!

In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.

Canadians Continue to Buy from Companies They Trust More (87%), but are Also More Trusting of Companies that Help Them Save Money (81%)

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?

Designing customer experiences that drive business success

How can an advert perform well in one country, but prove significantly ineffective in another?