Brands


Brands Publication

Getting It Right Podcast

Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
Consumer Behavior Publication

Exploring the CBD Drinks Market

Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
Brands Publication

BC’s Most Loved Brands 2022

The top names of the annual ranking prove their staying power, but consumer worries about inflation could spell trouble ahead.
Economy Publication

Inflation is Canadians’ Top Concern – Here’s What You Need to Know

We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.
Social Media Publication

Four things to consider when starting a social intelligence program

Social intelligence requires more than just software. Here’s what you can expect.
Brands Event

Social Insights from Brand Leaders

We’ll dig into the top challenges facing consumer insights and marketing teams, how AI can help, and what the future holds.
Media Publication

Canada’s Most Influential Brands of 2021 Share Insights

Hear directly from the CMOs of Canada’s most influential brands of 2021.
Brands Survey

Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada

As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
Media Publication

The Most Influential Brands in Canada, 2021

While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.