Consumer Behavior


Reader’s Digest Reveals Top Trusted Brands(TM) in Canada for 2023

Canadians Continue to Buy from Companies They Trust More (87%), but are Also More Trusting of Companies that Help Them Save Money (81%)
Media Publication

Fashion Weeks: Has K-Pop stolen the shows?

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.

High food prices are taking a bite out of budgets

And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.

Data Dive: How people feel about climate change and what to do about it

In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.
Social Media Publication

What Gen Z and Their Friends Are Saying About Fashion - Insights From Social Data

From converging/emerging channels, COVID and supply chain disruption, to the rising impact of social media platforms, it’s never been more important to keep up with evolving consumer perceptions and demands.

Allianz Partners Vacation Confidence Index

Please join Ipsos’ Sean Simpson to hear the latest insights from Allianz Partners USA’s 14th annual Vacation Confidence Index.
Consumer Behavior Publication

Exploring the CBD Drinks Market

Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
Innovation Publication

Connected CPG: Winning formula in the tech-accelerated age

Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.
Economy Survey

Amid Record Inflation, Eight in Ten (83%) Canadians Expect Large Increases in the Cost of Food

Two-Thirds (63%) Say Increased Food Costs will Negatively Impact Quality of Life; Households to Spend Less on Socializing, Delay Large Purchases to Cope