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Consumer Behavior

Consumer Behavior

Food & Beverage Webinar

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption

Join Ipsos for an exclusive preview of Canada CHATS 2027, our 13th annual Consumption Habits and Attitudinal Trends Report, as we audit the beliefs, behaviours, and tensions shaping food and beverage consumption today.

10.08.26

Economy Publication

Don’t Mistake Stability for Endurance

Households are surviving structural change. Mistaking that survival for stability is a strategic error.

02.12.26

Consumer Behavior Publication

AI, friend or foe?

As artificial intelligence gets its own minister and the federal government turns to it for service efficiencies, Canadians have their worries.

09.09.25

Consumer Behavior Publication

Nuanced Nationalism: Buy Canadian By Generation

New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.

02.20.25

Inflation Survey

Worries About Cost Of Living Remain High As End Of 2023 Draws Near

At the end of 2023, nearly seven in ten (69%) Canadians report they are concerned about their ability to absorb any unexpected costs of $1,000 or more.

01.01.24

Nine in ten (90%) Canadian parents have a toothbrushing routine with their children that they follow every night including before bed on Halloween.

Parents Survey

Canadian parents take toothbrush time seriously, including on Halloween

Nine in ten (90%) Canadian parents have a toothbrushing routine with their children that they follow every night including before bed on Halloween.

10.30.23

Public Opinion Survey

In Vino Veritas? Three Quarters (73%) of Canadians Unlikely to Change Alcohol Consumption Following New Health Canada Guidelines

Still, four in ten (40%) say they’ve been cutting back their alcohol consumption since the New Year and two in ten (18%) have already participated in a ‘Dry Month’

03.12.23