Consumer Behavior

There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.

At the end of 2023, nearly seven in ten (69%) Canadians report they are concerned about their ability to absorb any unexpected costs of $1,000 or more.

Nine in ten (90%) Canadian parents have a toothbrushing routine with their children that they follow every night including before bed on Halloween.

Still, four in ten (40%) say they’ve been cutting back their alcohol consumption since the New Year and two in ten (18%) have already participated in a ‘Dry Month’

Canadians Continue to Buy from Companies They Trust More (87%), but are Also More Trusting of Companies that Help Them Save Money (81%)

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.

And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.

In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.

From converging/emerging channels, COVID and supply chain disruption, to the rising impact of social media platforms, it’s never been more important to keep up with evolving consumer perceptions and demands.