Consumer Behavior
Seven in 10 Consumers Require Creator Authenticity Before Hitting 'Follow'
Authenticity is the Entry Point, But Engagement and Identity Drive Impact
Consumer Behavior
Survey
Nearly One in Four (23%) Canadians Believe Syrian Refugee Crisis Will Be Biggest Humanitarian Challenge in 2017
Consumer Behavior
Survey
Nearly Six in Ten (58%) Canadians Are Not Confident They Will Take a Winter Vacation This Year
Consumer Behavior
Survey
Four in Ten (41%) Albertans Plan to Reduce Their Holiday Gift Spending This Year as Most (84%) Say Economic Downturn is to Blame
Consumer Behavior
Survey
Three in Four (73%) Online Shoppers Plan to Buy from Canadian Online Retailers This Holiday Season
Consumer Behavior
Survey
Many (79%) Canadians are Having Trouble Coming Up with New Holiday Gift Ideas
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