Consumer Behavior

Consumer Behavior Publication

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.

07.24.26

Consumer Behavior Survey

Vacation Deficit is at 17%: Two in Ten of Those for Whom an Annual Vacation is Important Aren't Confident They'll Take One Next Year

12.06.16

Consumer Behavior Survey

New Ipsos Study Reveals How Canadians Feel Toward Cause Marketing

12.05.16

Consumer Behavior Survey

Only One in Three (31%) Albertans Will Travel this Holiday Season; Majority (58%) of Those That Won't Blame Economy

12.01.16

Consumer Behavior Survey

Millennials Most Likely to Buy Gifts that Give Back

11.29.16

Consumer Behavior Survey

Eight in Ten (83%) Agree It's Hard to Find a Good Holiday Gift for Under $10

11.25.16

Consumer Behavior Survey

IT security and protection of business data is of top priority for Canadian businesses

10.14.16

Consumer Behavior Survey

Ipsos Announces Winners of 2016 Best Banking Awards

08.25.16

Consumer Behavior Survey

Dream of a Bigger Home (28%), Long-Term Investment Value (28%) Drive Gen Y's Purchasing Decisions

08.03.16

Consumer Behavior Survey

Two in Ten (19%) Canadians Aged 13+ Have Downloaded It,
Played 2 Hours a Day on Average, and Have Walked 13 KM in Total

07.26.16

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