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Consumer Behavior

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption
Food & Beverage Webinar

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption

Join Ipsos for an exclusive preview of Canada CHATS 2027, our 13th annual Consumption Habits and Attitudinal Trends Report, as we audit the beliefs, behaviours, and tensions shaping food and beverage consumption today.
Consumer Behavior Survey

Six in Ten (59%) Torontonians Oppose Higher Land Transfer Tax to Help Balance Toronto City Budget

Majority (67%) Support Larger Rebate on LTT for First-Time Buyers
Consumer Behavior Survey

Ontario Real Estate Outlook Remains Strong Heading into Winter Season

Home Ownership Index Edges up 2 points to All-Time High,
Driven by Perceived Market Gains within the Last Year
Consumer Behavior Survey

Nearly One in Four (23%) Canadians Believe Syrian Refugee Crisis Will Be Biggest Humanitarian Challenge in 2017

Two in Three (65%) Would Like to Buy a Holiday Gift for a Child Living in Refugee Camps
Consumer Behavior Survey

Nearly Six in Ten (58%) Canadians Are Not Confident They Will Take a Winter Vacation This Year

Vacation Deficit is at 17%: Two in Ten of Those for Whom an Annual Vacation is Important Aren't Confident They'll Take One Next Year
Consumer Behavior Survey

Most Canadians Expect Companies to Support Causes and Make a Profit

New Ipsos Study Reveals How Canadians Feel Toward Cause Marketing
Consumer Behavior Survey

Four in Ten (41%) Albertans Plan to Reduce Their Holiday Gift Spending This Year as Most (84%) Say Economic Downturn is to Blame

Only One in Three (31%) Albertans Will Travel this Holiday Season; Majority (58%) of Those That Won't Blame Economy
Consumer Behavior Survey

Three in Four (73%) Online Shoppers Plan to Buy from Canadian Online Retailers This Holiday Season

Millennials Most Likely to Buy Gifts that Give Back
Consumer Behavior Survey

Many (79%) Canadians are Having Trouble Coming Up with New Holiday Gift Ideas

Eight in Ten (83%) Agree It's Hard to Find a Good Holiday Gift for Under $10
Consumer Behavior Survey

One in Five (18%) Small and Medium-Sized Canadian Businesses Have Been Victims of Cyber-Attacks

IT security and protection of business data is of top priority for Canadian businesses
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