Consumer Behavior


Nearly Six in Ten (58%) Canadians Are Not Confident They Will Take a Winter Vacation This Year

Vacation Deficit is at 17%: Two in Ten of Those for Whom an Annual Vacation is Important Aren't Confident They'll Take One Next Year

Most Canadians Expect Companies to Support Causes and Make a Profit

New Ipsos Study Reveals How Canadians Feel Toward Cause Marketing

Four in Ten (41%) Albertans Plan to Reduce Their Holiday Gift Spending This Year as Most (84%) Say Economic Downturn is to Blame

Only One in Three (31%) Albertans Will Travel this Holiday Season; Majority (58%) of Those That Won't Blame Economy

Many (79%) Canadians are Having Trouble Coming Up with New Holiday Gift Ideas

Eight in Ten (83%) Agree It's Hard to Find a Good Holiday Gift for Under $10

One in Five (18%) Small and Medium-Sized Canadian Businesses Have Been Victims of Cyber-Attacks

IT security and protection of business data is of top priority for Canadian businesses

Ipsos Awards Top Honours for Financial Services Excellence in Canada

Ipsos Announces Winners of 2016 Best Banking Awards

Intentions to Buy and Sell Real Estate Increase Among Ontario's Gen Y Population

Dream of a Bigger Home (28%), Long-Term Investment Value (28%) Drive Gen Y's Purchasing Decisions

Three in Ten (29%) Pokйmon GO Players Agree It's
"Taking Over Their Life", They've Skipped Day-to-Day
Activities (29%) or Missed School or Work to Play (16%)

Two in Ten (19%) Canadians Aged 13+ Have Downloaded It,
Played 2 Hours a Day on Average, and Have Walked 13 KM in Total