Consumer Behavior


Four in Ten (40%) Canadians Intimidated by Working Out at a Gym

Half (52%) of those Intimidated say that Going with a Friend Would make it Less Intimidating

After Historic Low, Perceptions of Current Economic
Conditions in Canada Rebound

Despite 13-Point Gain, Just Half (49%) Say
Canadian Economy is in Good Shape

Canadian Home-Buying Intentions on the Rise

Finding the Right Property is the Biggest Challenge for Prospective Homebuyers when Purchasing a Home

Retired Canadians, On Average, Live On 62% of Their Old Working Wage

Six in Ten (62%) Retirees with a Financial Advisor Saved Enough for Retirement Compared to Four in Ten (38%) That Don't Have an Advisor

Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store

New Ipsos Study Reveals are Increasingly Comfortable With Making Purchases on Their Mobile Device

Almost Half (45%) of Canadians Consider Themselves Loyal to Brands that Support Good Causes

Poverty, Environment and Children's Issues Top List as Most Important Causes