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Consumer Behavior

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
Consumer Behavior Survey

Four in Ten (36%) Canadians `Not Aware' Exploitive Child Labour Used to Make Products for Western Markets

Two in Three (68%) Canadians Willing to Spend an Average of 16% More to Ensure Products are Free of Child Labour
Consumer Behavior Survey

Men and Women Differ When It Comes to Investment Motivations: Women Most Influenced by Life Events (28%), Men Swayed by Progress Towards Future Needs (27%)

Investor Confidence Also a Divergent Factor Between the Sexes as More Men (61%) Believe They Are Good Investors Compared to Women (47%)
Consumer Behavior Survey

Ipsos Reid and TrojanOne Study Identifies Drivers Behind Consumer Connection to Sponsorship Properties

Canadian Cancer Society and Relay For Life named Canada's Most Valuable Property
Consumer Behavior Survey

A Vast Majority `Agree' that Small Businesses Play a Vital Role in the Canadian Economy (94%) and are Vital Job Creators (88%)

Six in Ten (61%) Would Pay More for a Product or Service in Order to Support a Small Business in Their Community
Consumer Behavior Survey

Most Canadians Not Willing to Cut the Cord On Cable

Only Two in Five (43%) of All Canadians Would Cancel Cable Before Internet; A Majority
(64%) of Canadians 16-34 Would Choose Internet Instead
Consumer Behavior Survey

Toronto Real Estate Board Report: June 2012

Consumer Behavior Survey

Canadians Say Lion's Share of Retirement Savings on
Their Own Shoulders

RBC CCO Index Flat as Only Slim Majority (54%)
Thinks Economy is in Good Shape,
Few Think Economy Will Improve in Next Quarter
Consumer Behavior Survey

Going to a Movie was the First Date of Choice for a Third of Canadians (35%), Most Popular Date Type Chosen from List

Storyline (29%) and Trailers (24%) Most Likely to Draw in Movie Goers
Consumer Behavior Survey

British Columbians Name Most Environmentally-Friendly Retailers

Majority (71%) Say A Retailer's Environmental Activities Important In Their Shopping Decision
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