Consumer Behavior

Two in Three (68%) Canadians Willing to Spend an Average of 16% More to Ensure Products are Free of Child Labour

Investor Confidence Also a Divergent Factor Between the Sexes as More Men (61%) Believe They Are Good Investors Compared to Women (47%)

Canadian Cancer Society and Relay For Life named Canada's Most Valuable Property

Six in Ten (61%) Would Pay More for a Product or Service in Order to Support a Small Business in Their Community

Only Two in Five (43%) of All Canadians Would Cancel Cable Before Internet; A Majority
(64%) of Canadians 16-34 Would Choose Internet Instead

RBC CCO Index Flat as Only Slim Majority (54%)
Thinks Economy is in Good Shape,
Few Think Economy Will Improve in Next Quarter

Storyline (29%) and Trailers (24%) Most Likely to Draw in Movie Goers

Majority (71%) Say A Retailer's Environmental Activities Important In Their Shopping Decision