Consumer Behavior


Email Marketing: Canadians See More Email On A Weekly Basis, But Cracks Starting To Appear In Permission Based Marketing

Email Volume Increases By 9% As Consumers Become More Discerning Toward Permission
Based Marketing

Environmental Actions Are A Differentiating Opportunity For BC Retailers

Most (77%) BC Consumers Say A Retailer's Environmental Actions Are Important In Their Store
Choice, But A Majority (58%) Also Say It Is Difficult To Judge What Retailers Are Doing To Help
The Environment

British Columbians Say They Are Good But Not
Great When It Comes To The Environment

Most (85%) Of British Columbians Give Themselves A "B" Or A "C" For Their
Efforts To Preserve And Protect The Environment

Playing With Fire: Majority (55%) Of Canadians Have Removed Batteries Or Tampered With Smoke Alarms Due To False Alarm

One Half (51%) Of Those Have Forgotten To Put Batteries Back In
Or Re-Install Smoke Alarm On Ceiling

Given The Chance To Change Jobs, More Workers Say Government Job (34%) Appealing To Them Than Working In Entertainment (27%)

Higher Pay (69%) Tops The List Of Benefits That Employers Could Offer To Attract Or Retain Employees

First Organic Food, Now Organic Clothing?

Six-in-ten (58%) British Columbian Consumers Say They Are More Likely To Shop At Retailers That Sell Eco-Friendly Clothing

Women And Home Ownership Poll

An Ipsos-Reid poll commissioned by TD Bank Financial Group provides new insights into the home purchases made by individual Canadian women.

Most Canadians Would Rather Stick To A
Budget (74%) Than A Diet (25%)

Seven In Ten (71%) Stayed On Budget During Holiday Shopping