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[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption
Food & Beverage Webinar

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption

Join Ipsos for an exclusive preview of Canada CHATS 2027, our 13th annual Consumption Habits and Attitudinal Trends Report, as we audit the beliefs, behaviours, and tensions shaping food and beverage consumption today.
Consumer Behavior Survey

Despite Being Most Worried About
Fire In Their Home, Only 56% Of Homeowners
Have a Fire Escape Plan for Their Family

Consumer Behavior Survey

With Energy Bills on the Rise,
Six in Ten (60%) Canadian Homeowners Planning
Environmentally-Friendly Renovations

Most are Motivated By Financial Savings
Consumer Behavior Survey

Most University Students Budget for the School Year, Yet Money is Still Tight

Some Students Cutting Back on Food and Books to Get By
Consumer Behavior Survey

Search Marketing: Online Canadians Overwhelmingly Satisfied With Internet Search Results, Yet Skeptical of Online Advertising

Majority (80%) Feel They Are Getting Best Results From Their Primary Search Engine, Although
Skeptical (62%) of Paid Search Advertisements
Consumer Behavior Survey

Canadians On Energy Conservation

Municipal Governments Get Failing Grades On Energy Conservation...But Does It Even Matter?
Consumer Behavior Survey

Email Marketing: Canadians See More Email On A Weekly Basis, But Cracks Starting To Appear In Permission Based Marketing

Email Volume Increases By 9% As Consumers Become More Discerning Toward Permission
Based Marketing
Consumer Behavior Survey

Environmental Actions Are A Differentiating Opportunity For BC Retailers

Most (77%) BC Consumers Say A Retailer's Environmental Actions Are Important In Their Store
Choice, But A Majority (58%) Also Say It Is Difficult To Judge What Retailers Are Doing To Help
The Environment
Consumer Behavior Survey

British Columbians Say They Are Good But Not
Great When It Comes To The Environment

Most (85%) Of British Columbians Give Themselves A "B" Or A "C" For Their
Efforts To Preserve And Protect The Environment
Consumer Behavior Survey

Playing With Fire: Majority (55%) Of Canadians Have Removed Batteries Or Tampered With Smoke Alarms Due To False Alarm

One Half (51%) Of Those Have Forgotten To Put Batteries Back In
Or Re-Install Smoke Alarm On Ceiling
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