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Consumer Behavior

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
Consumer Behavior Survey

Many Canadians Believe Saving For Children's Education (48%) and Caring for Aging Parents (36%) Will Hinder Ability to Save For Retirement

More Canadians Expect Pension Income From Employer in Retirement (24%) Than Actually Have a Defined Benefit (18%) or Contribution (19%) Pension Plan
Consumer Behavior Survey

One in Five (21%) Canadians are Too Busy Preparing and Organizing Holiday Festivities to Fully Enjoy This Holiday Season

Despite Emergence of New Modes of Communication, Canadians Still Prefer to Give and Receive Traditional Holiday Greetings
Consumer Behavior Survey

British Columbians Are Spoiling Others and Themselves With Holiday Gifts

Most (83%) Agree That It Is Always Better To Give Than To Receive
Half (50%) Bought Gifts To Reward Themselves During The Holiday Season
Consumer Behavior Survey

Canadian Baby Boomers Testing the Waters of New Technology

Not Early Adopters, Boomers (16%) Are Keeping the Pace With Younger Canadians (18%) When
It Comes to Tablet Ownership
Consumer Behavior Survey

Half (45%) of Online Shoppers Plan on Taking Advantage of Discounts on American Websites by Shopping Online This Black Friday/Cyber Monday

Black Friday and Cyber Monday Online Shoppers Expect to Spend $220 Online This Year During This Weekend; Clothing and Accessories (49%) Are Most Popular Purchases
Consumer Behavior Survey

Ipsos Reid Study of Canadian Marketers Shows The Canadian Marketing Community Has Evolved From "Don't Go There" To "Managing Ambitions" When It Comes To Digital Marketing

Consumer Behavior Survey

Three-Quarters (76%) of Americans Have Recycled Everyday, Household Items like Aluminum Cans (76%) or Plastic Bottles (72%), While Less than One-Third Recycle Electronic Items Like Single-Use (31%) or Rechargeable Batteries (26%) and Cell Phones (27%)

Nine in Ten (92%) Americans `Agree', However, That Recycling is Important for the Earth and for Future Generations
Consumer Behavior Survey

Android Reaping Significant Gain in Canadian Marketplace

Android and Apple Battling for Canadian Mobile Dominance
Consumer Behavior Survey

The Fickle Nature of the Mobile Canadian Teen

Recent Ipsos Mobil-ology Study Shows Canadian Teenagers More Eager to Change, Adapt than Adult Counterparts
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