• Home
  • Consumer Behavior

Consumer Behavior

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption
Food & Beverage Webinar

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption

Join Ipsos for an exclusive preview of Canada CHATS 2027, our 13th annual Consumption Habits and Attitudinal Trends Report, as we audit the beliefs, behaviours, and tensions shaping food and beverage consumption today.
Consumer Behavior Survey

Three in Ten (31%) Canadians Spent More Than Intended This Holiday Season; Overspent by an Average of $463

Seven in Ten (69%) Canadian Kept Spending in Check; Cite Not Wanting to Increase Debt Load (41%) as Top Motivation for Sticking to Their Budget
Consumer Behavior Survey

Four in Five (84%) of Canadian Parents Believe Technology Allows Families to Be Better Connected

Majority (55%) Think Canadian Families Now Have More Complex Needs When it Comes to Communicating with Loved Ones Compared to Families Three Years Ago
Consumer Behavior Survey

Prиs de 45% des Quйbйcois voyageront cet hiver

Consumer Behavior Survey

Many Canadians Believe Saving For Children's Education (48%) and Caring for Aging Parents (36%) Will Hinder Ability to Save For Retirement

More Canadians Expect Pension Income From Employer in Retirement (24%) Than Actually Have a Defined Benefit (18%) or Contribution (19%) Pension Plan
Consumer Behavior Survey

One in Five (21%) Canadians are Too Busy Preparing and Organizing Holiday Festivities to Fully Enjoy This Holiday Season

Despite Emergence of New Modes of Communication, Canadians Still Prefer to Give and Receive Traditional Holiday Greetings
Consumer Behavior Survey

British Columbians Are Spoiling Others and Themselves With Holiday Gifts

Most (83%) Agree That It Is Always Better To Give Than To Receive
Half (50%) Bought Gifts To Reward Themselves During The Holiday Season
Consumer Behavior Survey

Canadian Baby Boomers Testing the Waters of New Technology

Not Early Adopters, Boomers (16%) Are Keeping the Pace With Younger Canadians (18%) When
It Comes to Tablet Ownership
Consumer Behavior Survey

Half (45%) of Online Shoppers Plan on Taking Advantage of Discounts on American Websites by Shopping Online This Black Friday/Cyber Monday

Black Friday and Cyber Monday Online Shoppers Expect to Spend $220 Online This Year During This Weekend; Clothing and Accessories (49%) Are Most Popular Purchases
Consumer Behavior Survey

Ipsos Reid Study of Canadian Marketers Shows The Canadian Marketing Community Has Evolved From "Don't Go There" To "Managing Ambitions" When It Comes To Digital Marketing

154 - 162 of 582 items