Consumer Behavior


More Canadian Parents Budgeting for Back-to-School Shopping This Year (34%) than Last Year (29%)

One Half (50%) Of Budgeters Say They're Following their Budget Perfectly, While Four in Ten (42%) Think They'll End Up Overspending and One in Ten (8%) Say They've
Already Overspent

Driving Distractions in BC

Texting or Talking on Hand Held Device Viewed as Among the Most Risky Things to do While Driving

Nearly Half (48%) of Canadians Aged 45 to 60 Don't Feel They're On the Right Financial Track for a
Satisfactory Retirement

With Most (61%) Saying They Intend on Remaining in Their Home for as Long as They Can, Four in Ten (36%) Would Consider Leveraging Their Home Equity to Help Finance Their Retirement

Redeeming Flights (57%) Most Popular Reward Among Travel Reward Credit Card Holders

But Four in Ten (40%) Say There Were No Reward Seats Available for their Preferred Flight or Dates

Seven in Ten (70%) Renters in Ontario Say
Buying a Home is in their Plan

But Majority (89%) of Ontarians Believe Owning a Home Will Become Even More Difficult for Future Generations

Third Annual Sun Life Financial Retirement Survey Shows Canadian Workers Have Tacked on Average 2.8 Years to Retirement Expectations Over Last Two Years

In 2008, 51% of Canadian Workers aged 30+ Indicated that by Age 66 They Expected to be Fully Retired, Not Working For Money. In 2010, that's Dropped a Staggering 27 Points to Just 28%