Consumer Behavior


Canadians Score 66% Average on Test About
Food Security

Just One in Three (34%) Familiar with the Term, Most (85%) Believe Canadians Spend More than 20% of Their Household Income on Food

More Canadian Parents Budgeting for Back-to-School Shopping This Year (34%) than Last Year (29%)

One Half (50%) Of Budgeters Say They're Following their Budget Perfectly, While Four in Ten (42%) Think They'll End Up Overspending and One in Ten (8%) Say They've
Already Overspent

Driving Distractions in BC

Texting or Talking on Hand Held Device Viewed as Among the Most Risky Things to do While Driving

Nearly Half (48%) of Canadians Aged 45 to 60 Don't Feel They're On the Right Financial Track for a
Satisfactory Retirement

With Most (61%) Saying They Intend on Remaining in Their Home for as Long as They Can, Four in Ten (36%) Would Consider Leveraging Their Home Equity to Help Finance Their Retirement

Redeeming Flights (57%) Most Popular Reward Among Travel Reward Credit Card Holders

But Four in Ten (40%) Say There Were No Reward Seats Available for their Preferred Flight or Dates