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Consumer Behavior

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
Consumer Behavior Survey

Redeeming Flights (57%) Most Popular Reward Among Travel Reward Credit Card Holders

But Four in Ten (40%) Say There Were No Reward Seats Available for their Preferred Flight or Dates
Consumer Behavior Survey

Seven in Ten (70%) Renters in Ontario Say
Buying a Home is in their Plan

But Majority (89%) of Ontarians Believe Owning a Home Will Become Even More Difficult for Future Generations
Consumer Behavior Survey

Advisors and Written Financial Plans Help Canadians Become Retirement Ready On Time

Most Want Advice but Only 1/3 Have an Advisor and Only One-in-Seven Have a Written Financial Plan
Consumer Behavior Survey

Third Annual Sun Life Financial Retirement Survey Shows Canadian Workers Have Tacked on Average 2.8 Years to Retirement Expectations Over Last Two Years

In 2008, 51% of Canadian Workers aged 30+ Indicated that by Age 66 They Expected to be Fully Retired, Not Working For Money. In 2010, that's Dropped a Staggering 27 Points to Just 28%
Consumer Behavior Survey

Sun Life Canadian Unretirement(TM) Index Drops in 2010 as Canadians Lose Confidence About When and How Well They Can Really Retire

Even Confidence in Government Benefits has Fallen
Consumer Behavior Survey

Four In Ten Canadians With Workplace Retirement Plans Don't Know Their Projected Retirement Income

Majority Spend At Most 10 Minutes Per Year Reviewing Their Plan Statements
Consumer Behavior Survey

Quatre Canadiens sur dix possйdant un rйgime de retraite par le biais de leur emploi ne connaissent pas le montant projetй de leur revenu de retraite

La majoritй passe au mieux 10 minutes par an а examiner l'йtat financier de son plan de retraite
Consumer Behavior Survey

Almost Half (47%) of Canadians Pretend to Be Overjoyed When Receiving an Unwanted Gift
During Holiday Gift Exchanges

Four in Ten (40%) Agree That, On Average, They Receive At Least
One Unwanted Holiday Gift Each Year
Consumer Behavior Survey

British Columbians Continue to Perceive That The HST is Negatively Impacting Them - Only Slightly Less So Than Initially Predicted

Consumers Tell Us Spending for the Holidays Will be Impacted as Well
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