Consumer Behavior
Seven in 10 Consumers Require Creator Authenticity Before Hitting 'Follow'
Authenticity is the Entry Point, But Engagement and Identity Drive Impact
Consumer Behavior
Survey
Growing Number of Young Canadians Have RRSPs, as Saving for Retirement Moves Up the List of Priorities
Consumer Behavior
Survey
Canadians Set for a Green Christmas as Majority Recycle Gift Wrap Once Gift is Opened (55%), use LED Lights to
Decorate Tree and Home (55%)
Consumer Behavior
Survey
Low Awareness and Uptake to-date Amid Indications of Consumer Appetite for Socially Responsible Investment Products
Consumer Behavior
Survey
Economic Confidence Drops as RBC Canadian Consumer Outlook Index Slides 24 Points
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