Consumer Behavior


Generation Gap Over Financial Planning

Six In Ten Boomers (59%) Have A Financial Plan In Place Compared To Only Four In Ten (40%) Younger Canadians

Fewer Canadians Overspent This Christmas,
But Those that Did Overspent More

Those That Overspent Did so by $467 on Average,
Up 9% from Last Year

Growing Number of Young Canadians Have RRSPs, as Saving for Retirement Moves Up the List of Priorities

One in Three (35%) Young Adults Who Intend to Contribute to an RRSP Will Increase Their Contribution This Year over Last

Canadians Set for a Green Christmas as Majority Recycle Gift Wrap Once Gift is Opened (55%), use LED Lights to
Decorate Tree and Home (55%)

Majority (57%) Use Own Reusable Bags and Carts when Christmas Shopping, Six in Ten (62%) Say their Community has a Christmas Tree
Recycling Program

It's Better To Receive Than To Give The Latest Technology

Tablets, E-Readers And Smartphones Are On British Columbians' Holiday Wish Lists

BlackBerry, Apple, Kobo Top Brands in Canada's Mobile Device Market

But as Smartphone, Tablet and eReader Markets Evolve, Will this Continue?

Economic Confidence Drops as RBC Canadian Consumer Outlook Index Slides 24 Points

Just 26% Believe the Canadian Economy will Improve in the Next Year, Majority (57%) of Canadians Don't Have Money Set Aside
for a Rainy Day

Six in Ten (61%) Homeowners Would Consider Selling Their Home Themselves if it was Easy and More Affordable than Using a Real Estate Agent

Majority (56%) Say Lack of Knowledge Would Prevent Them from Selling a Property Themselves