Consumer Behavior

Conducted by Ipsos Reid for Canadian Corporate Counsel Association (CCCA)
Sponsored by Davies Ward Phillips & Vineberg LLP

3/4 Canadians Would Prefer A Fat-Free Product That Was Sweetened Naturally To One That Was Sweetened Artificially
1/3 Canadians Don't Think They're Getting Enough Antioxidants In Their Daily Diet

Near Consensus Among Professionals: "Employees Are A Company's Biggest Asset" (98%)
But Providing Workers With Desktop PC Will Not Suffice, 95% Feel It Must Be An Integrated Office Tool To Aid Productivity

Part Two

Seven In Ten (71%) Express Concern That Their Identity May Be Stolen And Used For Fraudulent Means - But Many Behaving Carelessly When It Comes To Discarding Sensitive Personal Or Financial Documents

Fifty-six Percent Likely To Shop At Store With Self-Service Technologies Over One Without
A Majority (62%) Would Use A Self-Service Technology That Would Allow Them To Check Prices Themselves At The Store If It Was Available