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Consumer Behavior

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
Consumer Behavior Survey

Halloween Spending Outlook

Eight In Ten Canadians Plan To Spend Money On Halloween This Year, And They Expect To Spend An Average Of $57 Each
Most Canadians Plan To Buy Treats, Many Will Buy Pumpkins, Decorations And/Or Costumes
Consumer Behavior Survey

Parents Think It's Important For Kids To Start The School Day With A Balanced Breakfast...But Less Than Half Of Kids 6-12 Years Are Doing So

Parents Speak Out On Challenges Of Getting Their Child To Eat A Balanced Breakfast
Consumer Behavior Survey

Canadians And Identity Theft: Concern On The Rise

45% Aware Of Chip Card With Enhanced Security Features
Consumer Behavior Survey

Annual RBC Home Renovations Study Finds 76% Of Canadian Homeowners Plan To Renovate In The Next Two Years

Homeowners Speak Up On Renovation Plans & Financing Intentions
Consumer Behavior Survey

Innovations, Trends And Challenges For Today's Marketers

Consumer Behavior Survey

Parents Connect Internet At Home With Their Child's Potential Success At School

Consumer Behavior Survey

School Credits Of A Different Kind: The Mosaik MasterCard Back To School Student Survey On Credit Card Knowledge

Consumer Behavior Survey

Self Checkout Has Appeal To Canadians

One-Quarter (27%) Of Canadians More Likely To Shop At Store That Offers Self-Checkout Option - 18% Of Canadians Say The Option To "Check Yourself Out" Has Great Impact On Where They Choose To Shop

Majorities Think Self-Checkout Provides Benefits Such As "Having A Choice On How To Check Out", "Shorter Lines", "Faster Checkout" And "Privacy"

If Self-Checkout Allows Retailers To Move Staff Most Canadians Would Like To See Store Staff Re-Allocated To Improved Customer Service And Cleanliness
Consumer Behavior Survey

Retail Services Industry Relies On Usernames And Passwords Despite Security Threats

Canadian Merchants Slow To Adopt More Sophisticated Online Security
Measures, Ipsos-Reid Study Shows
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