Consumer Behavior


Many See No Need To "Retire" Their Debt Before They Retire From Work

Half (48%) Are Of The Opinion That It Is Not Essential To Be Debt Free In Order To Retire
One In Three (33%) Retired Canadians Have Debt - With Average Of $35,500
Four In Ten (44%) Say That They Never Planned On Paying Off Their Debt Before They Retired

Dose Readership Study

Conducted by Ipsos Reid for Dose

Identity Theft A Major Concern For Most Canadians:

Most Canadians Feel Information Available To Guard Against Identity Theft Is Not Fully Adequate

Nearly Half (45%) Of Canadians Have Not Prepared A Will

And, Half (47%) Have Not Discussed Their Final Wishes With Their Family

Annual RBC Home Renovation Study: Part 2

Past Renovators Speak Up On Experiences & Offer Advice To Prospective Renovators

Small Business Owners Address Software Piracy

One In Seven (14%) Believe Their Business Has At Some Point Unknowingly Used Pirated Software
Strong Sentiment Among Small Business Owners That Using Pirated Software Is Wrong And Unethical

Halloween Spending Outlook

Eight In Ten Canadians Plan To Spend Money On Halloween This Year, And They Expect To Spend An Average Of $57 Each
Most Canadians Plan To Buy Treats, Many Will Buy Pumpkins, Decorations And/Or Costumes