Consumer Behavior


Canadians Talk About Their RRSPs And Retirement Savings Plans

Saving And Investing For Retirement Is A Top Priority For First Time Since 1999...

Many See No Need To "Retire" Their Debt Before They Retire From Work

Half (48%) Are Of The Opinion That It Is Not Essential To Be Debt Free In Order To Retire
One In Three (33%) Retired Canadians Have Debt - With Average Of $35,500
Four In Ten (44%) Say That They Never Planned On Paying Off Their Debt Before They Retired

Dose Readership Study

Conducted by Ipsos Reid for Dose

Identity Theft A Major Concern For Most Canadians:

Most Canadians Feel Information Available To Guard Against Identity Theft Is Not Fully Adequate

Nearly Half (45%) Of Canadians Have Not Prepared A Will

And, Half (47%) Have Not Discussed Their Final Wishes With Their Family

Annual RBC Home Renovation Study: Part 2

Past Renovators Speak Up On Experiences & Offer Advice To Prospective Renovators

Small Business Owners Address Software Piracy

One In Seven (14%) Believe Their Business Has At Some Point Unknowingly Used Pirated Software
Strong Sentiment Among Small Business Owners That Using Pirated Software Is Wrong And Unethical