• Home
  • Consumer Behavior

Consumer Behavior

[WEBINAR] What the Future: Success – Canadian Edition
Consumer Behavior Webinar

[WEBINAR] What the Future: Success – Canadian Edition

Join us as we examine the signals of change emerging across generations and life stages, the forces accelerating them, and what they could mean over the next five to ten years.
climate change | consumer behaviour | WEF | Ipsos
Climate change Survey

Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic

In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
Convergent commerce | Omnichannel | Ipsos
Consumer Behavior Publication

Beyond omnichannel retail to convergent commerce

Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
COVID-19 has Accelerated Innovation in the Small Business World with Many Canadians Predicting Changes Here to Stay
COVID-19 Survey

COVID-19 has Accelerated Innovation in the Small Business World with Many Canadians Predicting Changes Here to Stay

Digital Presence Remains Key Looking Forward
Mannequins in department store window
Financial Security Survey

One-Third (32%) of Canadians Plan to Spend More Than Normal, As Pent-Up Pandemic Spending Finds Outlets

Continued Variation in Pandemic Recovery -- Half (49%) Report Improvement in Debt Situation, While One-Third (30%) Report Worsening Debt Situation
Piggy bank wearing a face mask
Financial Security Survey

Over Half (53%) of Canadian Households $200 or Less Away from Insolvency, Yet Still Optimistic about Financial Future

Over Four in Ten (44%) Afraid They Will Be in Financial Trouble If Interest Rates Go Up Much More
Person wrapping package for delivery
Consumer Behavior Survey

Despite Restrictions on Gatherings, Canadians Channeled their Holiday Cheer Through Rising Spending

Average Holiday Spend in 2020 Rises to $735, Up From $709 in 2019, as One in Four Admit to Overspending
Dollar signs glowing in dark
Financial Security Survey

MNP Consumer Debt Index Reaches Record Low Amid Overspending, Pandemic Woes

Two in Ten Canadians on the Financial Naughty List this Holiday Season, Many More Risk Sliding into Low-Interest Debt Trap
Retired couple sitting in camping chairs at sunset
Financial Security Survey

One in Three Canadians (35%) Say Pandemic Has Impacted Their Savings and Retirement Plans

Majority (59%) Worried about Effect of COVID-19 on Savings; One in Three (35%) Admit to Needing Financial Advice Now More than Ever
Shop with 'Open' sign in window
Consumer Behavior Survey

Reader’s Digest Reveals Most Trusted Brands in Canada for 2021

Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)
37 - 45 of 583 items