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Beyond Value: Are Consumers and Investors Using Their Wallets to Drive Change?
Consumer Behavior Publication

Beyond Value: Are Consumers and Investors Using Their Wallets to Drive Change?

Consumers increasingly use everyday purchases to express their values, but become far more cautious when financial returns are at stake. The bigger divide is not between Canada and the U.S., but between generations. Read our latest Endurance Economy commentary.
Mannequins in department store window
Financial Security Survey

One-Third (32%) of Canadians Plan to Spend More Than Normal, As Pent-Up Pandemic Spending Finds Outlets

Continued Variation in Pandemic Recovery -- Half (49%) Report Improvement in Debt Situation, While One-Third (30%) Report Worsening Debt Situation
Piggy bank wearing a face mask
Financial Security Survey

Over Half (53%) of Canadian Households $200 or Less Away from Insolvency, Yet Still Optimistic about Financial Future

Over Four in Ten (44%) Afraid They Will Be in Financial Trouble If Interest Rates Go Up Much More
Person wrapping package for delivery
Consumer Behavior Survey

Despite Restrictions on Gatherings, Canadians Channeled their Holiday Cheer Through Rising Spending

Average Holiday Spend in 2020 Rises to $735, Up From $709 in 2019, as One in Four Admit to Overspending
Dollar signs glowing in dark
Financial Security Survey

MNP Consumer Debt Index Reaches Record Low Amid Overspending, Pandemic Woes

Two in Ten Canadians on the Financial Naughty List this Holiday Season, Many More Risk Sliding into Low-Interest Debt Trap
Retired couple sitting in camping chairs at sunset
Financial Security Survey

One in Three Canadians (35%) Say Pandemic Has Impacted Their Savings and Retirement Plans

Majority (59%) Worried about Effect of COVID-19 on Savings; One in Three (35%) Admit to Needing Financial Advice Now More than Ever
Shop with 'Open' sign in window
Consumer Behavior Survey

Reader’s Digest Reveals Most Trusted Brands in Canada for 2021

Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)
Cocktails on table with festive decor
Holidays Survey

Nearly Half of Canadians (48%) Saw People Outside their Household Over the Holidays; Majority (61%) of them Gathered Indoors Without Masks

Despite Widespread Flouting of Pandemic Guidance, Most (95%) Think Their Actions Over the Holidays Did Not Contribute to Virus Spread; One in Ten (10%) Express Guilt over their Actions
Stuffed animal on sofa
Holidays Survey

Most Canadians Who Celebrate Plan to Keep the Holidays Low-Key This Year

Seven in Ten Will Skip the Travel and Stay Closer to Home
Front door view of two homes
Financial Security Survey

Canadians Spending More Time at Home During Pandemic, but Many Say Living Space Isn’t Equipped to Handle the Extra Activity

Three in Ten Canadians in a Relationship (28%) Say Pandemic Has Made Them Move in Together Earlier than Expected
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