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Consumer Behavior

Consumer Behavior Event

Beyond Information: How Canadians build confidence in uncertain times

Join Ipsos’ Sanyam Sethi to hear how today’s broader dynamics influence confidence across society, including Canada’s food system.

05.28.26

Financial Security Survey

Over Half (53%) of Canadian Households $200 or Less Away from Insolvency, Yet Still Optimistic about Financial Future

Over Four in Ten (44%) Afraid They Will Be in Financial Trouble If Interest Rates Go Up Much More

04.08.21

Consumer Behavior Survey

Despite Restrictions on Gatherings, Canadians Channeled their Holiday Cheer Through Rising Spending

Average Holiday Spend in 2020 Rises to $735, Up From $709 in 2019, as One in Four Admit to Overspending

02.01.21

Financial Security Survey

MNP Consumer Debt Index Reaches Record Low Amid Overspending, Pandemic Woes

Two in Ten Canadians on the Financial Naughty List this Holiday Season, Many More Risk Sliding into Low-Interest Debt Trap

01.18.21

Retired couple sitting in camping chairs at sunset

Financial Security Survey

One in Three Canadians (35%) Say Pandemic Has Impacted Their Savings and Retirement Plans

Majority (59%) Worried about Effect of COVID-19 on Savings; One in Three (35%) Admit to Needing Financial Advice Now More than Ever

01.14.21

Consumer Behavior Survey

Reader’s Digest Reveals Most Trusted Brands in Canada for 2021

Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)

01.13.21

Holidays Survey

Nearly Half of Canadians (48%) Saw People Outside their Household Over the Holidays; Majority (61%) of them Gathered Indoors Without Masks

Despite Widespread Flouting of Pandemic Guidance, Most (95%) Think Their Actions Over the Holidays Did Not Contribute to Virus Spread; One in Ten (10%) Express Guilt over their Actions

01.12.21