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Consumer Behavior

Beyond Value: Are Consumers and Investors Using Their Wallets to Drive Change?
Consumer Behavior Publication

Beyond Value: Are Consumers and Investors Using Their Wallets to Drive Change?

Consumers increasingly use everyday purchases to express their values, but become far more cautious when financial returns are at stake. The bigger divide is not between Canada and the U.S., but between generations. Read our latest Endurance Economy commentary.
Road leading into fog
Consumer Behavior Survey

Uneven Recovery Means Many Canadians Facing a Cold Winter; Young Canadians, Women, Renters at Higher Risk of Insolvency

As Debt Support Ends, MNP Debt Index Sinks to Second-Lowest Reading Since Inception (94%)
Road with mountains in background
Public Opinion Survey

Amid Pandemic Travel Fears, Canadians Eager to Explore Canada on Vacation

Eight in Ten (83%) Agree There’s Lots to Explore; Half (48%) Are Ready to Travel if They Can Avoid Flying
hub
Consumer Behavior Survey

People need behavioural support strategies to resume activities amid COVID-19

Governments need to facilitate re-engagement while also protecting the population from infection.
Coins
Economy Survey

Amid Relief Measures and Store Closures, Canadians Report Pandemic ‘Savings’ of $148

Households Left with $750 at Month-End, But Worried about Longer-Term Effects of Coronavirus on Jobs and Economy
Rear view mirror with mountains
Consumer Behavior Survey

Longing for the Road, 4 in 10 (40%) Canadians Plan to Take a Summer Road Trip

Three-Quarters (74%) Say Pandemic Has Changed Vacation Plans; Day Trips (68%) and Family Visits (53%) Most Popular
Woman with eyes open in bed
Financial Security Survey

One-Third (34%) of Canadians Losing Sleep Over Pandemic Economy (+17)

Nearly Half (46%) of Canadians’ Work Situation Affected; Job Uncertainty to Continue
road
Public Health Event

[WEBINAR] The Path Forward: Canada’s Creative Fightback

Join Ipsos for our sixth in a series of Covid-19 The Path Forward
coronavirus
Public Opinion Event

[WEBINAR] Covid-19: Ask Me Anything

It looks like Canadians will be closing out their sixth week of physical distancing by April 24th .

Busy Toronto intersection
Financial Security Survey

Angst Over Jobs, Debt, Finances Causes MNP Debt Index to Drop to Lowest Level Ever Recorded

1 in 3 (34%, +7) Canadians Worry They or Someone in Their Family Could Lose Their Job
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