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[WEBINAR] What the Future: Success – Canadian Edition
Consumer Behavior Webinar

[WEBINAR] What the Future: Success – Canadian Edition

Join us as we examine the signals of change emerging across generations and life stages, the forces accelerating them, and what they could mean over the next five to ten years.
Cocktails on table with festive decor
Holidays Survey

Nearly Half of Canadians (48%) Saw People Outside their Household Over the Holidays; Majority (61%) of them Gathered Indoors Without Masks

Despite Widespread Flouting of Pandemic Guidance, Most (95%) Think Their Actions Over the Holidays Did Not Contribute to Virus Spread; One in Ten (10%) Express Guilt over their Actions
Stuffed animal on sofa
Holidays Survey

Most Canadians Who Celebrate Plan to Keep the Holidays Low-Key This Year

Seven in Ten Will Skip the Travel and Stay Closer to Home
Front door view of two homes
Financial Security Survey

Canadians Spending More Time at Home During Pandemic, but Many Say Living Space Isn’t Equipped to Handle the Extra Activity

Three in Ten Canadians in a Relationship (28%) Say Pandemic Has Made Them Move in Together Earlier than Expected
Road leading into fog
Consumer Behavior Survey

Uneven Recovery Means Many Canadians Facing a Cold Winter; Young Canadians, Women, Renters at Higher Risk of Insolvency

As Debt Support Ends, MNP Debt Index Sinks to Second-Lowest Reading Since Inception (94%)
Road with mountains in background
Public Opinion Survey

Amid Pandemic Travel Fears, Canadians Eager to Explore Canada on Vacation

Eight in Ten (83%) Agree There’s Lots to Explore; Half (48%) Are Ready to Travel if They Can Avoid Flying
hub
Consumer Behavior Survey

People need behavioural support strategies to resume activities amid COVID-19

Governments need to facilitate re-engagement while also protecting the population from infection.
Coins
Economy Survey

Amid Relief Measures and Store Closures, Canadians Report Pandemic ‘Savings’ of $148

Households Left with $750 at Month-End, But Worried about Longer-Term Effects of Coronavirus on Jobs and Economy
Rear view mirror with mountains
Consumer Behavior Survey

Longing for the Road, 4 in 10 (40%) Canadians Plan to Take a Summer Road Trip

Three-Quarters (74%) Say Pandemic Has Changed Vacation Plans; Day Trips (68%) and Family Visits (53%) Most Popular
Woman with eyes open in bed
Financial Security Survey

One-Third (34%) of Canadians Losing Sleep Over Pandemic Economy (+17)

Nearly Half (46%) of Canadians’ Work Situation Affected; Job Uncertainty to Continue
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