Consumer Behavior


Canadians Spending More Time at Home During Pandemic, but Many Say Living Space Isn’t Equipped to Handle the Extra Activity

Three in Ten Canadians in a Relationship (28%) Say Pandemic Has Made Them Move in Together Earlier than Expected

Uneven Recovery Means Many Canadians Facing a Cold Winter; Young Canadians, Women, Renters at Higher Risk of Insolvency

As Debt Support Ends, MNP Debt Index Sinks to Second-Lowest Reading Since Inception (94%)

Amid Pandemic Travel Fears, Canadians Eager to Explore Canada on Vacation

Eight in Ten (83%) Agree There’s Lots to Explore; Half (48%) Are Ready to Travel if They Can Avoid Flying

People need behavioural support strategies to resume activities amid COVID-19

Governments need to facilitate re-engagement while also protecting the population from infection.
Economy Survey

Amid Relief Measures and Store Closures, Canadians Report Pandemic ‘Savings’ of $148

Households Left with $750 at Month-End, But Worried about Longer-Term Effects of Coronavirus on Jobs and Economy

Longing for the Road, 4 in 10 (40%) Canadians Plan to Take a Summer Road Trip

Three-Quarters (74%) Say Pandemic Has Changed Vacation Plans; Day Trips (68%) and Family Visits (53%) Most Popular

One-Third (34%) of Canadians Losing Sleep Over Pandemic Economy (+17)

Nearly Half (46%) of Canadians’ Work Situation Affected; Job Uncertainty to Continue

[WEBINAR] The Path Forward: Canada’s Creative Fightback

Join Ipsos for our sixth in a series of Covid-19 The Path Forward

[WEBINAR] Covid-19: Ask Me Anything

It looks like Canadians will be closing out their sixth week of physical distancing by April 24th .