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Consumer Behavior

Food & Beverage Webinar

[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption

Join Ipsos for an exclusive preview of Canada CHATS 2027, our 13th annual Consumption Habits and Attitudinal Trends Report, as we audit the beliefs, behaviours, and tensions shaping food and beverage consumption today.

10.08.26

Consumer Behavior Publication

Innovation in Inflationary Times

In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.

03.21.22

Financial Security Survey

Over Half (55%, +3) of Canadians Concerned about Impact of Rising Interest Rates on Financial Situation

Rising Cost of Living Further Stretches Households; Nearly Half (47%) Believe Feeding Family Has Become Less Affordable in Past Year

02.22.22

Financial Security Survey

MNP Debt Index Reaches Lowest Level Recorded, Weighed Down by Concerns over Omicron, Renewed Lockdowns, Rising Inflation

Canadian Households Show Weakened Optimism in Financial Future, Even If Financial Situation Unchanged Over Past Few Months

01.17.22

Public Opinion Survey

Canadians Among Least Likely to Believe Artificial Intelligence Will Make Their Lives Better

Ipsos Survey for World Economic Forum Reveals Canadians Less Knowledgeable and More Nervous about AI than Citizens of Most Other Countries

01.14.22

Consumer Behavior Survey

Reader’s Digest Reveals Most Trusted Brands in Canada for 2022

Canadians Continue to Buy from Companies They Trust More (92%), Though Importance of Price Not Far Behind

01.05.22

Consumers Publication

Up Close and Personal: Humanizing Omnichannel

Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.

01.04.22