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Consumer Behavior

Seven in 10 Consumers Require Creator Authenticity Before Hitting 'Follow'
Society Survey

Seven in 10 Consumers Require Creator Authenticity Before Hitting 'Follow'

Authenticity is the Entry Point, But Engagement and Identity Drive Impact
MNP Debt Index Reaches Lowest Level Recorded, Weighed Down by Concerns over Omicron, Renewed Lockdowns, Rising Inflation
Financial Security Survey

MNP Debt Index Reaches Lowest Level Recorded, Weighed Down by Concerns over Omicron, Renewed Lockdowns, Rising Inflation

Canadian Households Show Weakened Optimism in Financial Future, Even If Financial Situation Unchanged Over Past Few Months
Canadians Among Least Likely to Believe Artificial Intelligence Will Make Their Lives Better
Public Opinion Survey

Canadians Among Least Likely to Believe Artificial Intelligence Will Make Their Lives Better

Ipsos Survey for World Economic Forum Reveals Canadians Less Knowledgeable and More Nervous about AI than Citizens of Most Other Countries
Reader’s Digest Reveals Most Trusted Brands in Canada for 2022
Consumer Behavior Survey

Reader’s Digest Reveals Most Trusted Brands in Canada for 2022

Canadians Continue to Buy from Companies They Trust More (92%), Though Importance of Price Not Far Behind
Humanizing Omnichannel | Ipsos
Consumers Publication

Up Close and Personal: Humanizing Omnichannel

Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
Many Canadians Using Cash Windfall During Pandemic to Increase Charitable Giving
Financial Security Survey

Many Canadians Using Cash Windfall During Pandemic to Increase Charitable Giving

But K-Shaped Recovery Means that Higher Proportion Have Scaled Back Their Giving (18%), Not Increased It (12%)
Harnessing the Power of Data
Insights Publication

Harnessing the Power of Data

We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
climate change | consumer behaviour | WEF | Ipsos
Climate change Survey

Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic

In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
Convergent commerce | Omnichannel | Ipsos
Consumer Behavior Publication

Beyond omnichannel retail to convergent commerce

Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
COVID-19 has Accelerated Innovation in the Small Business World with Many Canadians Predicting Changes Here to Stay
COVID-19 Survey

COVID-19 has Accelerated Innovation in the Small Business World with Many Canadians Predicting Changes Here to Stay

Digital Presence Remains Key Looking Forward
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