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Consumer Behavior

Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.

07.24.26

Public Opinion Survey

Canadians Among Least Likely to Believe Artificial Intelligence Will Make Their Lives Better

Ipsos Survey for World Economic Forum Reveals Canadians Less Knowledgeable and More Nervous about AI than Citizens of Most Other Countries

01.14.22

Consumer Behavior Survey

Reader’s Digest Reveals Most Trusted Brands in Canada for 2022

Canadians Continue to Buy from Companies They Trust More (92%), Though Importance of Price Not Far Behind

01.05.22

Consumers Publication

Up Close and Personal: Humanizing Omnichannel

Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.

01.04.22

Financial Security Survey

Many Canadians Using Cash Windfall During Pandemic to Increase Charitable Giving

But K-Shaped Recovery Means that Higher Proportion Have Scaled Back Their Giving (18%), Not Increased It (12%)

12.08.21

Insights Publication

Harnessing the Power of Data

We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.

12.06.21

climate change | consumer behaviour | WEF | Ipsos

Climate change Survey

Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic

In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.

11.03.21

Convergent commerce | Omnichannel | Ipsos

Consumer Behavior Publication

Beyond omnichannel retail to convergent commerce

Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.

10.22.21