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Consumer Behavior

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
Consumer Behavior Survey

Researching Real Estate Listings Online Doubles In Four Years

54% Of Canadian Adults With An Internet Connection Have Looked At Real Estate Listings Online, Up From 27% In 2000
Consumer Behavior Survey

Brief Gloom Evaporates, Canadians Upbeat About Current Economy And Year Ahead...

But, Interest Rate Hikes Still A Concern
The Canadian Economic Confidence Index Climbs 0.93 Points To 100.14
Consumer Behavior Survey

Gay And Lesbian Advertising: Comparing Two Western Canadian Marketplaces

Over Two Thirds (67%) Of Lower Mainland Compared To Just Over Half (54%) Of Calgary Residents Say It's Acceptable To Use Gay And Lesbian Couples In Advertising

Almost Half (47%) Of Lower Mainland Compared To 37% Of Calgary Residents Have Already Been Exposed To Advertising Featuring Gay And Lesbian Couples
Consumer Behavior Survey

Majority of `Higher Net Worth' Canadians View Increasing Need for Private Philanthropy

Consumer Behavior Survey

Bailey's Irish Cream Summer Fun Survey

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Consumer Behavior Survey

Canadian Recording Industry Association Publishes Clarification of Comments

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Consumer Behavior Survey

Dramatic Improvement In Public Perceptions Of BC Economy

Six-in-Ten (58%) British Columbians Think Provincial Economy In "Good" Shape - Highest Level In Seven Years
Consumer Behavior Survey

The Small/Medium Business Landscape In Canada

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Consumer Behavior Survey

IT Outsourcing In Canada

The IT Vendors Guide to Customer Economics
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