Consumer Behavior


Corporate Governance Regulations Cited as Most Important Issue Impacting Business Today

Regulatory Change Perceived To Have Greater Impact Than Economic Conditions On Business Today
Strong Support (75%) For Single National Securities Regulator

Just 46% Of Employed Canadians Are Confident They'd Have Enough Money If They Were Unable To Work

Six In Ten (60%) Canadians Worry About Getting, Or Someone In Their Family, Getting A Critical Illness

Canadians On Stain Removal

Four In Ten Canadians (42%) Say They Have Thrown Out A Garment Because Of A Stain
Nearly One In Five (17%) Canadians Say They Have Decided Not To Wear A Garment For Fear Of Staining It

Researching Real Estate Listings Online Doubles In Four Years

54% Of Canadian Adults With An Internet Connection Have Looked At Real Estate Listings Online, Up From 27% In 2000

Brief Gloom Evaporates, Canadians Upbeat About Current Economy And Year Ahead...

But, Interest Rate Hikes Still A Concern
The Canadian Economic Confidence Index Climbs 0.93 Points To 100.14

Gay And Lesbian Advertising: Comparing Two Western Canadian Marketplaces

Over Two Thirds (67%) Of Lower Mainland Compared To Just Over Half (54%) Of Calgary Residents Say It's Acceptable To Use Gay And Lesbian Couples In Advertising

Almost Half (47%) Of Lower Mainland Compared To 37% Of Calgary Residents Have Already Been Exposed To Advertising Featuring Gay And Lesbian Couples