Consumer Behavior


Gay And Lesbian Advertising: Comparing Two Western Canadian Marketplaces

Over Two Thirds (67%) Of Lower Mainland Compared To Just Over Half (54%) Of Calgary Residents Say It's Acceptable To Use Gay And Lesbian Couples In Advertising

Almost Half (47%) Of Lower Mainland Compared To 37% Of Calgary Residents Have Already Been Exposed To Advertising Featuring Gay And Lesbian Couples

Dramatic Improvement In Public Perceptions Of BC Economy

Six-in-Ten (58%) British Columbians Think Provincial Economy In "Good" Shape - Highest Level In Seven Years

IT Outsourcing In Canada

The IT Vendors Guide to Customer Economics

Canadians Slow To Embrace VoIP

Awareness Of New Communications Technology Low, Understanding Even Lower

Running On Empty: Canadians' Views On Higher Prices At The Gas Pump

Most Canadians (68%) Believe Gas Price Hikes Won't Fall- 37% Believe Prices Will Go Even Higher...Two-Thirds (65%) Say Recent Price Increases Have Caused Them Financial Cutbacks For Their Family... But No Clear Consensus Among Canadians As To What Is Causing Pumped Up Prices...