Consumer Behavior


Canadians Go Christmas Shopping

Four In Ten (43%) Canadians Plan To Spend The Most On Kids This Year--Will Spend An Average Of More Than $350 On Person Who Gets The Most
Two-Thirds (67%) Of Canadians Receive Bad Gifts--Friends (18%) And In-Laws (16%) Among Worst Gift Givers--Gifts Will Likely End Up In The Closet (33%)
Clothes (12%)And Electronics (10%) Top Canadians' Wish Lists

Consumer Economic Confidence Remains High

Home Purchase Intentions, Near Record Low Job Anxiety, And Positive Interest Rate Predictions Drive Economic Outlook
But, Personal Economic Outlook, Big-Ticket And Everyday Spending Intentions Soften Optimism
Ipsos-Reid Canadian Economic Confidence Index Slips 2.36 Points Since September To 110.71

Seven in Ten (71%) Canadians Approve of Pope John Paul II's Performance as Spiritual Leader - Unchanged from July 2002

But Canadians Split on Pope's Pronouncements - 47% Agree; 46% Disagree
John Paul Viewed as Sincere (85%), A Peacemaker (80%), Humble (79%) and Conservative (79%)

Canadians And Americans Reflect On Cross-Border Business In A Post 9/11 World

Majority (63%) Of Canadians Believe Post 9/11 Security Measures Hinder Canada/U.S. Business Relations--Almost Half (45%) Of Americans Agree
Better Use Of Technology At Border (28%), Common Currency (21%) Top Americans' List Of What Would Best Improve Business Relations Between The Two Countries--Canadians Say A Change Of Top Leadership In Countries Would Be Best
Majorities In Both Countries Against National Identity Card

Consumer Economic Confidence Remains High

Home Purchase Intentions (14% Likely to Buy) and Near Record Low Job Anxiety (18%) Drive Economic Outlook
One-Year Outlook on Canadian Economy Highest Since April 2003, Matches Robust Numbers in July 2000
Ipsos-Reid Canadian Economic Confidence Index Up 0.74 Points Since August to 113.07

British Columbians Weigh In On Corporate Social Responsibility

BC Companies And Organizations Get Solid, But Not Great, Marks For Being Socially Responsible

Consumers Pessimistic About Their Ability To Influence Companies

Canadians Champion Good Corporate Citizens

Canadian companies get good, but not great, marks for corporate social responsibility
Majority of Canadians have made a purchase decision based on a company's social responsibility
Public believes companies motivated more by bottom-line than by social conscience
Good news story more likely to grab attention than bad news story

Examining the Preferences and Choices For Mortgage Decision-Making

When it Comes to Mortgages, Rates and bonus Rewards Can Make A Difference