Consumer Behavior


Biz Buzz: Who's Following the News and Especially Business News?

The Where's, What's and How's of Business News: What's Most Thorough, Reliable and Trustworthy . . .

And After Taking the Pulse Seven Months Ago, Where are Canadians and Investors At, In a Post-Enron/WorldCom World?

More Than Half (55%) Of Canadian Adults 18 to 35 Are Not Planning To Contribute To An RRSP For 2002

The 12th Annual RBC RRSP Poll Also Found That 56 Per Cent Of 18 To 34 Year Olds Do Not Have A Registered Retirement Savings Plan

Canadians' Financial Goals

And How they Plan on Achieving Them

Seven-in-Ten (67%) Canadians Approaching Retirement Are Unsure About Their Retirement Future

The 12th Annual RBC RRSP Poll Also Found That 59% Of Those Aged 45 And Up, Who Are Not Yet Retired, Are Feeling Behind In Meeting Their Retirement Goals
And 56% Have Not Determined The Amount They Will Need To Save To Ensure They Have A Comfortable Retirement

86% of Canadian CEOs Bullish That Their Business Has What It Takes To Compete in a Global Marketplace - Up from 76% in 2001

But Only 40% Say It's Time To Expand Into New Markets Rather Than Solidify Current Market
Top Priorities For CEOs: Ensuring Long-Term Company Financial Health; Increasing Productivity And Performance Improvement; Attracting And Retaining High Calibre Employees

So, Whom Do We Trust?

Reader's Digest Trust Survey Finds that Pharmacists, Doctors and Airline Pilots Top the List as Canada's Most Trusted Professions. CEOs Now Mingle with Least Trustworthy

Canada's CEOs Confident Their Company Will Do Financially Better in 2003 than 2002 (71%, Up Smartly From 64% in 2001)

But Workforce Hiring Outlook Softening as 50% of CEOs Indicate They'll Expand Workforce, 14% Say They'll Downsize