Consumer Behavior

84% Of CEOs Believe That Companies That Are More Respected By Public Enjoy Premium Share Price - With Majority (64%) Spending More Time Building Respect

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The 12th Annual RBC RRSP Poll Also Finds That Over One-Third (36%) Of RRSP Investors Do Not Know The Current Market Value Of Their Portfolio and Nearly One-Third (32%) Of Those Who Plan A RRSP Contribution For 2002 Do Not Know The Amount They Will Contribute

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23% Of Internet Users Plan To Purchase A Gift Online This Holiday Season, But Most Are Experienced Internet Users

Only 28% Of British Columbians Say They Watch TV Ads, And Only 32% Of Advertising Viewed Is Generally Rated In The "Good" or "Excellent" Category

But Consumers Also Love Great Advertising, As 51% Agree They Often Talk About Good TV Ads, And 26% Have Tuned Into Advertising Awards Shows

Canadians are Evenly Split on Whether Canada Should Withdraw from Kyoto and Develop a "Made in Canada" Plan (45%) or Ratify the Protocol (44%)

But Big East/West Divide Over Whether Canada Should Withdraw (40%/57%) or Ratify (49%/33%)

Awareness of Kyoto Increases to 69% from 58% in Mid-September

British Columbians Select Softwood Lumber Dispute as Top BC News Story of Past Year

Glen Clark's Trial a Runaway Winner as Most Over-Rated BC News Story of Past Year

9-In-10 Acknowledge Importance Of Media To Society, But Public Divided On Relevance And Balance Of BC's Media
Jack Webster's Legacy Lives On In BC
3-In-4 British Columbians Heard Of Him, And Know What He's Renowned For