Consumer Behavior

Reader's Digest Trust Survey Finds that Pharmacists, Doctors and Airline Pilots Top the List as Canada's Most Trusted Professions. CEOs Now Mingle with Least Trustworthy

But Workforce Hiring Outlook Softening as 50% of CEOs Indicate They'll Expand Workforce, 14% Say They'll Downsize

84% Of CEOs Believe That Companies That Are More Respected By Public Enjoy Premium Share Price - With Majority (64%) Spending More Time Building Respect

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The 12th Annual RBC RRSP Poll Also Finds That Over One-Third (36%) Of RRSP Investors Do Not Know The Current Market Value Of Their Portfolio and Nearly One-Third (32%) Of Those Who Plan A RRSP Contribution For 2002 Do Not Know The Amount They Will Contribute

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23% Of Internet Users Plan To Purchase A Gift Online This Holiday Season, But Most Are Experienced Internet Users

Only 28% Of British Columbians Say They Watch TV Ads, And Only 32% Of Advertising Viewed Is Generally Rated In The "Good" or "Excellent" Category

But Consumers Also Love Great Advertising, As 51% Agree They Often Talk About Good TV Ads, And 26% Have Tuned Into Advertising Awards Shows

Canadians are Evenly Split on Whether Canada Should Withdraw from Kyoto and Develop a "Made in Canada" Plan (45%) or Ratify the Protocol (44%)

But Big East/West Divide Over Whether Canada Should Withdraw (40%/57%) or Ratify (49%/33%)

Awareness of Kyoto Increases to 69% from 58% in Mid-September