Consumer Behavior


SME Growth Study: A Canada/US Perspective

Study Refered to in Speach by Gordon Nixon, President and CEO, RBC Financial Group

One-Fifth (20%) of Canadian Workers Are Personally Aware of Fraud in their Workplace

However, While Three-Quarters (78%) Employees Say They Would Report on A Co-Working Stealing from Employer . . .
Of Those Who've Had the Chance, Less Only One-Third (35%) Actually Did
`Cooking the Books' (65%), and Pocketing Cash Sales (64%) Seen as Biggest Problems

Mark's Work Wearhouse And The Bottom Line: Canadians Love Their Jeans

CANADIAN (87%) CLOSETS HOLD AT LEAST THREE PAIRS OF JEANS, ON AVERAGE -ONE-IN-FOUR CANADIANS(23%) OWN SIX OR MORE PAIRS OF JEANS
FIT (40%) IS THE MOST IMPORTANT FACTOR FOR CANADIANS WHEN THEY BUY JEANS

Almost Two-Thirds (64%) of Canadians Say They are Likely to Shop At Shops with In-Store Self-Service Technology

Canadians Estimate Having to Wait on Store Personnel For An Average of 12.5 Minutes During Their Last 10 Shopping Trips

Lower Number of Canadians Believe Economy Will Improve Over Next Year Than In March (33%; Down 9 Points)

While Just Under Half (46%; Up 2 Points) Say Things Will Stay About the Same

Half (51%) of Canadians Say Accounting and Financial Irregularities As Recently Reported Are Widespread, Not In Just a Few Companies

Slim Majority (54%) Believe Canadian Auditing Standards Are More Effective In Protecting the Public Interest than In United States