Consumers


Consumers Publication

What the Future: Wellness – Canadian Edition

Hear exclusive Canadian data from our Future of Wellness study.

Consumers Survey

What the Future: Wellness – Canadian Edition

Wellness isn’t just a healthcare story anymore — it’s a business story.
Consumers Publication

Making Your Brands Irreplaceable

Read more about how name brands can use innovation to retain a competitive edge and differentiate themselves in the marketplace.
Consumers Publication

Collective Innovation

Discover Ipsos' end-to-end innovation research services. Powered by the collective intelligence of Ipsos human and artificial intelligence experts and solutions.

May 2025: Global consumer confidence remains muted

Sentiment is mixed in North America, down in the Asia-Pacific
Consumers Publication

Leveraging Generational Analysis: Understanding generations begins with detangling three key effects

Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
Consumers Publication

Foodservice Trends Emerging in 2025: Buy Canadian | EaterTainment | Emotional Eating

Revisit our on-demand webinar for insights from our 2025 Vantage Foodservice trends report. Gain a better understanding of the Canadian foodservice industry, its trends, challenges, and opportunities.
Society Survey

March 2025: Consumer confidence down globally as three sub-indices decline significantly

Sentiment falls sharply among Latin American countries.