Customer Experience

In Ipsos’ latest CX-focused white paper based on ground-breaking research, Chief Research Officer, Jean-Francois Damais, reveals the five building blocks of an emotional customer-company connection and how they vary in importance by sector.

The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.

What brands stood up despite adversity and in the wake of recent natural disasters? If you are interested in seeing several examples and take part in a conversation about providing great customer experiences, join our live Twitter Chat.

Ipsos Announces Winners of 2017 Best Banking Awards

Join us to discover why using design thinking principles and applied behavioral science, Ideal Customer Experience (ICE for short) is a comprehensive proven approach to bridging the gap between knowing and doing.

by Ray Kong & John E. Carroll

Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.

by Lesley Haibach

by Ray Kong