Customer Experience


[TWITTER CHAT] CX Day #ThoughtTalk

What brands stood up despite adversity and in the wake of recent natural disasters? If you are interested in seeing several examples and take part in a conversation about providing great customer experiences, join our live Twitter Chat.

Ipsos Awards Top Honours for Financial Services Excellence in Canada

Ipsos Announces Winners of 2017 Best Banking Awards

[WEBINAR] Stop Wasting your Money on Customer Journey Mapping

Join us to discover why using design thinking principles and applied behavioral science, Ideal Customer Experience (ICE for short) is a comprehensive proven approach to bridging the gap between knowing and doing.
Customer Experience Publication

The Future Is Now

by Ray Kong & John E. Carroll
Path to Purchase Publication

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.
Customer Experience Publication

Mapping Out The Ideal Experience

by Lesley Haibach
Customer Experience Publication

The Unconscious Side of Brand Loyalty and Why it Matters

by Amy Charles & Joel Weinberger