Customer Experience


[WEBINAR] The Path Forward: Measuring your new front line

Join Ipsos for our next Covid-19 The Path Forward complimentary webinar featuring a wide-range of insights to help inform your business recovery strategies
Customer Experience Publication

Ipsos Update - October 2019

This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.

[WEBINAR] The Future of CX for L&G: 5 Key Ingredients

This, our fourth in a series of Lottery & Gaming webinars, focuses on driving customer experience, and therefore your business.
Brand Image Publication

Mind the gap: Why what a brand promises and what it delivers matter

Learn more about the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

[WEBINAR] Behavioural Data in a Survey World

The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
Customer Experience Publication

The Five Forces of Customer Experience

In Ipsos’ latest CX-focused white paper based on ground-breaking research, Chief Research Officer, Jean-Francois Damais, reveals the five building blocks of an emotional customer-company connection and how they vary in importance by sector.

[WEBINAR] A (Digital) Path to Success

The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.

[TWITTER CHAT] CX Day #ThoughtTalk

What brands stood up despite adversity and in the wake of recent natural disasters? If you are interested in seeing several examples and take part in a conversation about providing great customer experiences, join our live Twitter Chat.

Ipsos Awards Top Honours for Financial Services Excellence in Canada

Ipsos Announces Winners of 2017 Best Banking Awards