Customer Experience


Customer Experience Publication

The Path Forward: Measuring your new front line

Revisit our broadcast to hear how organizations have already started to measure and improve customer experience with the new (post Covid) front line.
Customer Experience Publication

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.

[WEBINAR] The Path Forward: Measuring your new front line

Join Ipsos for our next Covid-19 The Path Forward complimentary webinar featuring a wide-range of insights to help inform your business recovery strategies
Customer Experience Publication

Ipsos Update - October 2019

This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.

[WEBINAR] The Future of CX for L&G: 5 Key Ingredients

This, our fourth in a series of Lottery & Gaming webinars, focuses on driving customer experience, and therefore your business.
Brand Image Publication

Mind the gap: Why what a brand promises and what it delivers matter

Learn more about the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

[WEBINAR] Behavioural Data in a Survey World

The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
Customer Experience Publication

The Five Forces of Customer Experience

In Ipsos’ latest CX-focused white paper based on ground-breaking research, Chief Research Officer, Jean-Francois Damais, reveals the five building blocks of an emotional customer-company connection and how they vary in importance by sector.

[WEBINAR] A (Digital) Path to Success

The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.