Innovation

Discover how the communication of innovation has changed drastically, and how consumers have adapted to this new reality.

Autonomous vehicles have the potential to reinvent everyday lives and businesses

Read more about our agile stage-gate framework where multiple stakeholders and teams can launch an innovation without losing the initial intended promise, originality and ability to disrupt.

With AI growing in popularity, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.

We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.

In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.

A new framework for understanding consumers’ propensity to switch

Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.