Marketing

The Digital Marketing Pulse Report will be presented by Steve Levy, COO at Ipsos followed by a presentation from Captivate, with a perspective on digital out-of-home.

Three-Quarters (74%) Say Pandemic Has Changed Vacation Plans; Day Trips (68%) and Family Visits (53%) Most Popular

On demand webinar sharing concrete examples of deep dive qualitative case studies illustrating how lotteries across North America are successfully leveraging digital approaches to innovate in the sector.

Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.

Come celebrate with your friends at Ipsos.

Listen in as we present a case study with Coca-Cola illustrating the power of social intelligence driving meaningful retail activation.

A lot has changed since 2006! In this article, we highlight the big changes and those of particular interest to Canadian marketers.

Ipsos, The Globe and Mail Media Group, ACA, Publicis and the CMDC are co-hosting the official release of the 2019 Ipsos Most Influential Brands study.

Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.