Public Opinion


Majority of Canadians (55%) Aware of 4/20 Celebrations for Cannabis Consumption

Nearly Four in ten (36%) Canadians are More Open and Positive about Cannabis Use Since Legalization in 2018
COVID-19 Survey

What makes people happiest: health, family, and purpose

New global survey finds happiness levels on the upswing with the Dutch and Australians most likely to be happy
Economy Publication

Small Business Owners in Canada Continue to Struggle

We share insights from Ipsos’ quarterly Small Business Context tracking study which sees consumer confidence among small business owners is waning and their financial health is deteriorating.
Polling Survey

Majority (63%) Supports Liberal-NDP Agreement in Parliament, But are Split on Whether it Will Lead to Better Policies (52%) or Not (48%)

One Quarter of Liberal (24%) and NDP Voters (23%) in Last Election See It as a Betrayal by the Party They Voted For

Only One-Third Of Canadians Believe Most People Can Be Trusted

Low Interpersonal Trust and Declining Social Cohesion Point To A More Fragile Society

30% of adults say most people can be trusted

Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.
Sports Survey

Nearly Half of Parents Say Their Child is Playing No Sports Due to the Pandemic

Lower income households more likely to have kids out of sport

Worry Over Inflation on the Rise as Six in Ten Canadians (60%, +16pts) Concerned They Might Not Have Enough Money to Feed their Family

Growing Majority (85%, +7pts) Concerned That Inflation Will Make Everyday Things Less Affordable