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Trends & Prospective

Trends & Prospective

Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.

12.29.25

Trends & Prospective Survey

Three in Four (74%) Montreal Island Residents Believe the City Deserves Special Status Within Quebec Because It's a World Class, Cosmopolitan City

Despite This, Majority Believe Montreal is on the Decline, With Nine in Ten Thinking the City Needs to Take Drastic Step to Improve

09.18.13

Trends & Prospective Survey

One in Three (32%) Torontonians Have Used
Billy Bishop Toronto City Airport

Nine in Ten (85%) Believe Billy Bishop Airport is an Important Part of
Toronto's Future Economic Growth

09.04.13

Trends & Prospective Survey

One Quarter (24%) of High School Students Unsure of whether they'll Pursue Post-Secondary Education

Two Thirds (63%) of High School Students `Worried' About Pressure to Do Well so they Can Get Into College or University

08.28.13

Trends & Prospective Survey

Designated Driving: A New Generation Comes of Age

A Landmark Piece of Research Conducted for Labatt Breweries of Canada by Ipsos Reid Examines the Social Involvement and Acceptance of Young Adult Designated Driving in Canada

07.29.13

Trends & Prospective Survey

Average Canadian Parent Has Seen Their Children's Favourite Movie About 33 Times

With Its Release Right Around the Corner, Three in Ten (27%) Canadians Would Most Want to be in `The Smurfs 2' if They Woke Up and Found Themselves to be an Animated Character

07.18.13

Trends & Prospective Survey