Trends & Prospective

Nine in Ten (85%) Believe Billy Bishop Airport is an Important Part of
Toronto's Future Economic Growth

Two Thirds (63%) of High School Students `Worried' About Pressure to Do Well so they Can Get Into College or University

A Landmark Piece of Research Conducted for Labatt Breweries of Canada by Ipsos Reid Examines the Social Involvement and Acceptance of Young Adult Designated Driving in Canada

With Its Release Right Around the Corner, Three in Ten (27%) Canadians Would Most Want to be in `The Smurfs 2' if They Woke Up and Found Themselves to be an Animated Character

Majority (55%) of Young Canadians Typically Purchase Movies They've Enjoyed Seeing In-Theatre

Half (50%) Have Been Inspired to Volunteer By Someone in Their Life; Community Service Mentors Most Inspirational in Adulthood (61%)

Rainy Days (53%), Road Trips (45%), and When It's Too Hot Outside (45%) Are Most Difficult Situations to Keep Family Entertained in Summer