Trends & Prospective


Majority (54%) of Canadian Parents of Children 12 and Under Wish It Were Easier to Come Up With Things to Do With Family in the Summer Months

Rainy Days (53%), Road Trips (45%), and When It's Too Hot Outside (45%) Are Most Difficult Situations to Keep Family Entertained in Summer

Johnny Depp (30%) Named Hollywood Actor Canadian Women Would Most Worry About Bringing Home to Dad on Father's Day

Father's Believe Shrek (34%) Would be Animated Character Their Kids Would Most Want to Substitute Them With on Dad's Special Day

Most Millionaires Shop at Walmart

Value for Price the Driving Factor for Most Millionaires' Retail Purchases, But Some Categories Buck the Trend

More Than Eight in Ten (82%) Canadians Believe the May Long Weekend is an Ideal Time to Tackle Chores

Among Those Planning to do Spring Chores, Gardening and Landscaping (65%), Window Cleaning (59%), and Getting Organized (57%) are Top Priorities

Two in Ten (16%) Working Canadians Say Their Place of Work is Frequently the Source of Feelings of Depression, Anxiety or Other Mental Illness

Most (65%) Employees Say They Wouldn't Be Likely to Talk to Their Boss Openly about a Mental Illness

Majority (60%) of Canadian Homeowners Admit to Mistake Making When Buying a Home; Renovations (15%), Small Down Payments (14%), and No Home Inspection (13%) Among Top Concerns

Affordability (46%) and Saving for Large Down Payment (32%) Top Reasons for Not Buying Until Now for First-Time Buyers

Majority (57%) of Teens Believe Their Quality of Life as an Adult Will be Better Than Their Parents, But Two in Three (66%) Feel Highly Pressured About Life After School

Most (91%) Believe Young People Have Much to Offer to Influence Positive Change, But Four in Ten (42%) Think Teens Can't Make a Difference Because No One Listens to Them