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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

Average Canadians Scratches Itchy Body Spots For Nearly Half the Year (5.2 Months), While One in Five (21%) Scratch All Year

Women and Younger Canadians Most Likely to Be Bothered By Runny Noses and Dry, Itchy Skin During Cold Canadian Winters; Legs (29%) Top List for Itchiest Spot on Body
Trends & Prospective Survey

Most (92%) Canadians Feel Skating is a Basic Skill that All Children Should have the Opportunity to Learn

Majority (60%) Mention `Cost of Equipment and Instruction' as One of Their Top Three Biggest Obstacles for Children Learning How to Skate
Trends & Prospective Survey

Half (48%) of Canadians Say There's Nothing They Want for Christmas; Majority (61%) Don't Need Anything

Three Quarters (76%) of Canadians Agree That They'd Rather Receive a Gift That Helps Someone in Need, Rather Than Themselves
Trends & Prospective Survey

Canadians Spending More Online, Dollars- and Cents-wise

Electronics, Selection, Free Shipping Driving Canadian Online Shopping Trends
Trends & Prospective Survey

New Study Shows Canadians are Hot on What's Cool

Ipsos Investigates the `Rules of Cool' and Implications for Brands
Trends & Prospective Survey

Four in Five (80%) Pre-Retired Canadians Believe They'll Have the Choice of When to Retire; Reality Reveals that Less Than Half (41%) of Current Retirees Had This Choice

Majority (65%) of Retired Canadians Only Knew a Year or Less in Advance of Their Retirement; One in Ten (12%) Had No Advance Notice
Trends & Prospective Survey

Most Canadians Likely to Volunteer If a Small Time Commitment Needed (65%) or They Had An Extra Hour to Spare (55%)

Nearly Half (45%) of Canadians Who Don't Volunteer Identify Lack of Time as the Main Barrier
Trends & Prospective Survey

Although Half (46%) of Canadian Women Ages 45-60 are Concerned About Menopause's Effects on Their Health, Most are Optimistic About Keeping Their Vitality

Trends & Prospective Survey

Although Three in Four (74%) Employers Believe Essential Skills Are Strategically Relevant to Their Business, Only Three in Ten (31%) Would Like to Provide Training in These Skills

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