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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

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Know the New America & Beyond: July 2025
Politics

Know the New America & Beyond: July 2025

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Ipsos Encyclopedia

Ipsos Encyclopedia

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  • Shopper Survey

    How shopping and eating out has changed during the pandemic

    How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.
  • Society Survey

    “What Worries the World?”: Concern about COVID-19 is at its highest level since May 2020

    One in two (50%) around the world say that Coronavirus is one of the top issues facing their country today. Many of the 27 countries surveyed show significant month-on-month increases in reported concern.
  • Public Health Survey

    The implications of COVID-19 on our diet & health

    Almost a third of people globally have gained weight during pandemic, despite awareness of link between obesity and COVID-19 outcomes.
  • Society Survey

    Global consumer optimism rallies to its highest in nine months

    Ten countries show significant month-to-month gains in consumer sentiment.
  • Panels Publication

    The power of research panels

    Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.
  • Switzerland Email Update

    Subscribe to hear from Ipsos with updates on our research, event invitations and webinars.

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  • Society Survey

    45% of people globally are currently trying to lose weight

    More than half of the global population would rather exercise more and/or eat more healthily, but not diet as the actions they would take when trying to lose weight. But from a dietary perspective, sugar is seen as the main component that people would look to reduce or eliminate to help with weight loss.
  • Society Survey

    Entrepreneurialism alive and well in the time of the pandemic

    Entrepreneurial spirit is up among women and younger adults.
  • Online webforms: surprisingly, not the most effective way to communicate with Car Insurance Companies in Switzerland?

    In 2020, during the spreading pandemic, online channels became even more important tool for effective communication with the existing or new customers due to the limited access to brick & mortar offices.

    Throughout September and October 2020, Ipsos has carried out a Mystery Shopping research, amongst twelve major Car Insurance companies in Switzerland, to evaluate how reactive those companies are when it comes to online leads, submitted through their online webforms.
  • Coronavirus Publication

    Ipsos Update - January 2021

    Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
  • Society Survey

    U.S. and U.K. are optimistic indicators for COVID-19 vaccination uptake

    New Ipsos-World Economic Forum survey following the release of a vaccine in the U.S. and U.K finds intentions to get vaccinated up in both countries, but down in several others as many worry about side effects.
  • Global predictions for 2021

    After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.