Insights Hub

All content

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  Communication Publication

  [CASE] Velux: Post-testing of campaigns

  Discover how we helped VELUX test and optimise their TV campaigns.

  07.12.20
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  Social Intelligence Publication

  Social media analytics: From unstructured data to intelligence

  Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.

  04.12.20
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  Society Survey

  November Update: What Worries Denmark

  The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Discover the November update below.

  01.12.20
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  Shopper Publication

  Black Friday 2020: Time to breathe new life into the long-standing retail event

  Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.

  26.11.20
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  Sustainability Publication

  New paper: The Sustainability Imperative

  Sustainability is not only a relevant topic today, it is the long-term viability of a business.

  24.11.20
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  Sustainability Publication

  Hub Page: Taking action on sustainability

  Building Sustainable societies and organisations requires giving attention today to those practices that will ensure viability long-term.

  23.11.20
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  Customer Experience Survey

  Customer Perspective: An Ipsos podcast

  Customer Perspective is a weekly podcast exploring all things Customer Experience, Mystery Shopping and Channel Performance.

  23.11.20
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  Voice Commerce Publication

  Cracking the code for voice commerce

  Barriers and solutions to accelerate V-Comm adoption.

  09.11.20
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  Consumers Publication

  Staying afloat during a crisis

  How consumers and brands are surviving the ‘no normal’.

  05.11.20
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  Society Survey

  October Update: What Worries Denmark

  The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Discover the October update below.

  02.11.20
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  Media Survey

  Global majority seeks trustworthy news but may be vulnerable to disinformation

  Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.

  30.10.20
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  Election Survey

  Outside the U.S., Biden is the clear favorite

  In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.

  28.10.20