In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands play in the process.
Creative|Spark is a new pretesting tool from Ipsos that enables you to measure the power of your creative. It allows you to test how well your campaign or advertising will spark new and existing memories, incite new behaviour, and create value for your brand.
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Discover the January 2021 update below.
Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
