Consumers

The pandemic has forced consumers to re-evaluate their lives and their daily habits, and consumers are increasingly making more conscious choices when it comes to food and nutrition. Here, we present the most important insights on changing mindsets in food consumption from India and over the world.

Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.

Expectations Index is back to its pre-pandemic level with gains for the 6th month in a row. Here, we give you the summary of our Confidence Index Survey that measures consumer attitudes on the current and future state of local economies, personal finance situations, savings, and confidence to make large investments.

Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.

In this paper, we explain why the time is right for brands to review their strategy and the foundational insights on which it is based.

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

Barriers and solutions to accelerate V-Comm adoption.

How consumers and brands are surviving the ‘no normal’.

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.