Marketing

In this case study, you can read about how we conducted a portfolio study to help HARIBO identify growth opportunities.
 

At Ipsos, we know that creative effectiveness is essential in advertising. Therefore, we present to you our newest white paper on how 'getting real' is a muscle that needs to be flexed in creating creative inspiration. We have uncovered four different dimensions of 'Real' that matter if you want to develop award-winning, magical, and extraordinary advertising.

Discover here how we helped Danske Spil test and optimise a TV ad for their brand 'Eurojackpot'.

Discover here how we helped Bähncke test and optimise a TV ad for a new product.

Discover how we helped the Danish Agriculture and Food Council pre-test an advert.

Every company says they want to be ‘consumer centric’, but what does that truly mean and how do you really achieve it? Join our webinar Thursday the 29th of October, where we will discuss cultural intelligence and empathy in marketing.

Discover how we helped Coloplast test and optimise their communication concepts.

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

Reassessing the eight motivators of purchase in the context of COVID-19.