Marketing

Every company says they want to be ‘consumer centric’, but what does that truly mean and how do you really achieve it? Join our webinar Thursday the 29th of October, where we will discuss cultural intelligence and empathy in marketing.

Discover how we helped Coloplast test and optimise their communication concepts.

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

Reassessing the eight motivators of purchase in the context of COVID-19.

Ipsos has collaborated with Effie, the world's largest global community of thinkers and practitioners of marketing effectiveness, on a new report that showcases creative best practices.

Join our webinar and find out what positive initiatives you can take as a brand as a response to the COVID-19 crisis.

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.