Marketing

Researchers have been clear for decades that capturing the emotional response can power great campaigns, memorable experiences and help build stronger brands. But what exactly do we mean when we talk about emotion? And where can we apply our learnings to drive stronger insights?

Introducing Ipsos' unique demand space segmentation approach

Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.

Designing customer experiences that drive business success

As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this new paper, we reveal which forces influence who we are and what brands should know about representing and reflecting us in the future.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

Maximise your channel strategies. In our latest POV, we give you suggestions to 3 focus areas that will drive business growth.

Fostering trust, advocacy and motivation among research participants.

The first paper in our “Future of Insights” series is presenting new thinking about how the insight function is changing and how to elevate its impact. Read it here.