Marketing

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

Maximise your channel strategies. In our latest POV, we give you suggestions to 3 focus areas that will drive business growth.

Fostering trust, advocacy and motivation among research participants.

The first paper in our “Future of Insights” series is presenting new thinking about how the insight function is changing and how to elevate its impact. Read it here.

In this case study, you can read about how we conducted a portfolio study to help HARIBO identify growth opportunities.
 

At Ipsos, we know that creative effectiveness is essential in advertising. Therefore, we present to you our newest white paper on how 'getting real' is a muscle that needs to be flexed in creating creative inspiration. We have uncovered four different dimensions of 'Real' that matter if you want to develop award-winning, magical, and extraordinary advertising.

Discover here how we helped Danske Spil test and optimise a TV ad for their brand 'Eurojackpot'.

Discover here how we helped Bähncke test and optimise a TV ad for a new product.

Discover how we helped the Danish Agriculture and Food Council pre-test an advert.